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Audiences have quietly moved from giving leaders — CEOs and operational leaders — the benefit of the doubt to actively scrutinising them. Smarter communication leaders have realised that content with proof and evidence, over anything performative, is much more valued by audiences. Our latest report analyses how top communications leaders are discussed by audiences online […]
How can leaders communicate in an age of scrutiny? Read More »
Following our webinar on 5 May, our panelists respond to the questions we didn’t get to on the day. How comms leaders need to adapt to this new AI shift at the workplace? AI is already shaping your organisation’s reputation — whether you’re managing it or not. On 5 May, Isentia brought together three leading
Thai is one of the most challenging languages for automated sentiment analysis. It is tonal, scriptless in word boundaries, and rich in particles and honorifics that carry sentiment signals invisible to most NLP (natural language processing) models. With 56 million LINE users, over 44 million TikTok users aged 18+, and tens of millions of active
Thai-Language NLP and sentiment analysis: a buyer’s accuracy guide for social listening Read More »
The Philippines has the world’s highest rate of influencer followership. According to DataReportal’s Digital 2025 report, 44.9 percent of Filipino internet users follow influencers — the highest rate globally. Combined with 8.36 platforms used per month and nearly five hours of daily social media time (Meltwater, 2026), the Philippines represents an influencer marketing ecosystem of
How social listening tools assist influencer ROI measurement in the Philippines Read More »
Malaysia’s Personal Data Protection (Amendment) Act 2024 represents the most significant overhaul of data privacy regulation in the country’s history. Implemented across three phases between January and June 2025, the amendments introduce mandatory Data Protection Officer appointments, 72-hour breach notification requirements, new sensitive data classifications for biometric information, and maximum penalties increased from RM 300,000
Malaysia’s 2024 PDPA overhaul: what social listening buyers must change now? Read More »
The communications landscape is accelerating. As we move deeper into 2026, PR and communications professionals across the Asia-Pacific region face a fundamental challenge: chatbots like ChatGPT and Gemini are great aids, but are ultimately limited by being a generalist technology. The question is: how do you raise the bar and utilise AI tools specific to
Top 5 AI Tools for PR: Strategic Intelligence for APAC Communications Leaders in 2026 Read More »
Media monitoring is the reactive foundation of tracking brand mentions and keywords across print, broadcast, online, and social channels—the “what”. Media intelligence transcends this by applying context and interpretation to transform raw data into strategic insights—the “so what” and “now what”—enabling C-suite leaders to mitigate crises, shift brand strategy, and value real-world impact over simple
As AI adoption accelerates, the PR and Communications landscape is shifting beneath our feet. For many organizations, this technological boom offers incredible efficiency, but it also creates a crisis of measurement. When AI can generate infinite content, measuring success by volume or “Advertising Space Rates” (ASR) or other traditional metrics becomes increasingly obsolete. If we
Are your metrics stuck in the past? A guide to PR in the age of AI Read More »
We are living in the era of the “Creator CXO.” The C-suite is now expected to be the face of the brand, the primary storyteller, and a digital thought leader. But despite the pressure to post more, engagement on executive content is plummeting. Why? Because in a feed flooded with AI-generated thought leadership and corporate
Why is CXO engagement dropping (and how to fix it)? Read More »
The response to our recent Measurement Masterclass was overwhelming. It confirmed what we already knew: communications professionals across Australia and New Zealand are ready to move beyond “clip counts” and start proving real business value. We had so many questions flooding the chat that we couldn’t get to them all live. But every question asked
The measurement masterclass: you asked, we answered Read More »
