Viewpoint

As AI adoption accelerates, the PR and Communications landscape is shifting beneath our feet. For many organizations, this technological boom offers incredible efficiency, but it also creates a crisis of measurement. When AI can generate infinite content, measuring success by volume or “Advertising Space Rates” (ASR) or other traditional metrics becomes increasingly obsolete. If we […]

We are living in the era of the “Creator CXO.” The C-suite is now expected to be the face of the brand, the primary storyteller, and a digital thought leader. But despite the pressure to post more, engagement on executive content is plummeting. Why? Because in a feed flooded with AI-generated thought leadership and corporate