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Brands using AI-generated influencers to promote products on social media

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Investigation finds AI content that purports to show genuine customers, prompting calls for greater transparencyBrands promoting their products online are quietly deploying AI-generated influencers on social media, an investigation has found, prompting calls for greater transparency.The findings suggest companies are increasingly turning to AI-generated content that purports to show genuine customer experiences while giving no […]

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Artists are making ‘anti-slop’ to rebel against AI: ‘It’s been rammed down our throats’

Advertising, ai, AI (Artificial Intelligence), art, Art and design, Artificial Intelligence, Culture, Media, Technology

In response to AI’s hyperrealism, artists and creatives are gravitating toward the homespun and imperfectEarlier this year, a group of film-makers, commercial directors and AI industry influencers gathered in New York City for the Runway AI Summit – a daylong hype-fest, trumping up the potential of this new technology. During one talk, Rob Wrubel, co-founder

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Google folds Display Ads into AI-first Demand Gen platform

adtech, Advertising, ai, AI (Artificial Intelligence), AI Business Strategy, AI in Action, AI Market Trends, Artificial Intelligence, automation, Creative Industries, crm, data pipelines, demand gen, digital ads, Featured News, Features, Google, google ads, Inside AI, Machine Learning, Marketing, Marketing AI, martech, Meta, Opinion, Retail, Retail & Logistics AI, Trust, Bias & Fairness, World of Work

Google is folding Display Ads into its AI-powered Demand Gen platform, marking the end of a long-standing digital advertising model. The Google Display Network (GDN) has been a staple of the open internet for almost twenty years. Marketers previously relied on its predictable framework to target placements, bid on audiences, and A/B test static creative

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‘Misogyny with a marketing budget’: AI firm accused of sexist advert

Advertising, ai, AI (Artificial Intelligence), Artificial Intelligence, Media, Society, Technology, UK news, Women

Narwhal Labs advert depicts woman next to strapline: ‘She outworks everyone. And she’ll never ask for a raise’An AI company which recently secured millions of pounds of investment has been accused of running a misogynistic and sexist advertising campaign.The Advertising Standards Authority (ASA) has received at least seven complaints about the campaign by Narwhal Labs,

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Elon Musk’s X cuts payments to users who post clickbait

Advertising, ai, AI (Artificial Intelligence), Artificial Intelligence, Business, Digital media, Elon Musk, Internet, Media, Social media, Technology, US news, World news, X

Platform says it will reward original creators as it penalises ‘aggregators’ for flooding timelines with ‘stolen posts’Business live – latest updatesElon Musk’s X has reduced payments to users who post clickbait and recycle news stories as it warned account holders against “flooding the timeline” with low-quality content.Nikita Bier, X’s head of product, wrote on the

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WPP to merge ad agencies and cut jobs in radical shake-up to counter AI threat

Advertising, ai, AI (Artificial Intelligence), Artificial Intelligence, Business, Europe, Job losses, Media, Technology, Technology sector, UK news, World news, WPP

Group aims to be ‘simpler, lower-cost, AI-enabled business’ and achieve £500m of annual savings by 2028The beleaguered advertising group WPP has announced a radical restructure to counter the threat posed by the AI revolution, including merging its ad agencies and cutting jobs.Aiming to be “a simpler, lower-cost, AI-enabled business”, the London-based company laid out plans

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Mumsnet campaign demands ban on social media for under-16s

Advertising, ai, AI (Artificial Intelligence), Anxiety, Artificial Intelligence, Children's health, Digital media, Health, Internet safety, Media, Mental health, Mobile phones, Mumsnet, Smartphones, Social media, Society, Technology, Telecoms, UK news, Young people

Resembling cigarette packet warnings, the ads highlight dangers and urge people to email MPs Mumsnet has launched a campaign to introduce a ban on social media for under-16s featuring health warnings in the style of those on cigarette packets.The deliberately provocative national advertising campaign calls for all social media to be banned for children under

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Coca-Cola turns to AI marketing as price-led growth slows

Advertising, ai, AI (Artificial Intelligence), AI Business Strategy, Artificial Intelligence, business intelligence, Creative Industries, Marketing, Marketing AI, Social media

Shifting from price hikes to persuasion, Coca-Cola’s latest strategy signals how AI is moving deeper into the core of corporate marketing. Recent coverage of the company’s leadership discussions shows that Coca-Cola is entering what executives describe as a new phase focused on influence not pricing power. According to Mi-3, the company is changing its focus

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UK ad agencies undergo their biggest exodus of staff as AI threatens industry

Advertising, ai, AI (Artificial Intelligence), Artificial Intelligence, Business, Job losses, Media, Technology, WPP

Number of employees declined by more than 14% to 24,963 last year, with fall greatest among younger workersAI is indeed coming – but there is also evidence to allay investor fearsUK advertising agencies had their biggest annual exodus of staff last year, led by younger workers, as artificial intelligence tools threaten to replace workers and

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OpenAI researcher quits over ChatGPT ads, warns of “Facebook” path

Advertising, ai, AI (Artificial Intelligence), AI behavior, AI Ethics, AI sycophancy, anthropic, Artificial Intelligence, Biz & IT, chatbots, ChatGPT, Generative AI, Machine Learning, OpenAI, Sam Altman, sycophancy

On Wednesday, former OpenAI researcher Zoë Hitzig published a guest essay in The New York Times announcing that she resigned from the company on Monday, the same day OpenAI began testing advertisements inside ChatGPT. Hitzig, an economist and published poet who holds a junior fellowship at the Harvard Society of Fellows, spent two years at

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