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Across videos, standup and cartoons, humorists are skewering big tech’s attempt to make AI ubiquitous and inevitable“Best case scenario, we never have to do any admin again,” says an AI CEO. “Worst case, we all die.”A young man struggles to the top of a beautiful mountain, words echoing in his ears: “AI will most likely […]
Influencers aren’t just battling competitors for brand deals. They’re now battling AI versions of themselvesEarlier this year, Emily Schuman, the creator of the lifestyle blog Cupcakes and Cashmere, saw a photo of herself she didn’t recognize on Instagram. In a sponsored ad, Schuman, who has more than 500,000 Instagram followers, is holding up a vial
Deepfakes are wrecking influencers’ credibility, one fake ad at a time Read More »
Judge declines to make Google sell AdX in win for firm against US antitrust enforcers’ attempts to break up big techAlphabet’s Google escaped a breakup of its advertising technology business on Wednesday, when a judge in Virginia rejected US antitrust enforcers’ bid to force a sale of Google’s online advertising exchange.While the ad exchange is
Google defeats US justice department bid to force ad tech sale Read More »
ChatGPT Ads has hit $1 billion in annualised revenue run rate in under 200 days, and OpenAI is expanding self-service ads to new regions. Tens of thousands of advertisers now use the platform and self-service access through Ads Manager is launching today in India, Europe, the Middle East, and North Africa. According to OpenAI, people
Led by the nose from game to terrible game by increasingly disturbing and terrible adverts, I feel like I’m in the cinema scene from A Clockwork OrangeWe’re all escaping something when we play video games. Mostly it’s the drabness of real life, where we don’t get to command kingdoms using armies of dragons, win Champions
Investigation finds AI content that purports to show genuine customers, prompting calls for greater transparencyBrands promoting their products online are quietly deploying AI-generated influencers on social media, an investigation has found, prompting calls for greater transparency.The findings suggest companies are increasingly turning to AI-generated content that purports to show genuine customer experiences while giving no
Brands using AI-generated influencers to promote products on social media Read More »
In response to AI’s hyperrealism, artists and creatives are gravitating toward the homespun and imperfectEarlier this year, a group of film-makers, commercial directors and AI industry influencers gathered in New York City for the Runway AI Summit – a daylong hype-fest, trumping up the potential of this new technology. During one talk, Rob Wrubel, co-founder
Artists are making ‘anti-slop’ to rebel against AI: ‘It’s been rammed down our throats’ Read More »
Google is folding Display Ads into its AI-powered Demand Gen platform, marking the end of a long-standing digital advertising model. The Google Display Network (GDN) has been a staple of the open internet for almost twenty years. Marketers previously relied on its predictable framework to target placements, bid on audiences, and A/B test static creative
Google folds Display Ads into AI-first Demand Gen platform Read More »
Narwhal Labs advert depicts woman next to strapline: ‘She outworks everyone. And she’ll never ask for a raise’An AI company which recently secured millions of pounds of investment has been accused of running a misogynistic and sexist advertising campaign.The Advertising Standards Authority (ASA) has received at least seven complaints about the campaign by Narwhal Labs,
‘Misogyny with a marketing budget’: AI firm accused of sexist advert Read More »
Platform says it will reward original creators as it penalises ‘aggregators’ for flooding timelines with ‘stolen posts’Business live – latest updatesElon Musk’s X has reduced payments to users who post clickbait and recycle news stories as it warned account holders against “flooding the timeline” with low-quality content.Nikita Bier, X’s head of product, wrote on the
Elon Musk’s X cuts payments to users who post clickbait Read More »
