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US schools and police warn about viral ‘Cat in the Hat’ trend after teens’ arrests

Disturbing and AI-generated versions of Dr Seuss character have been used to threaten schools and communitiesSchools and law enforcement authorities in the US are issuing warnings against a viral “Cat in the Hat” social media trend in which disturbing or AI-generated versions of the Dr Seuss character are used to threaten students, schools and communities.The […]

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Deepfakes are wrecking influencers’ credibility, one fake ad at a time

Influencers aren’t just battling competitors for brand deals. They’re now battling AI versions of themselvesEarlier this year, Emily Schuman, the creator of the lifestyle blog Cupcakes and Cashmere, saw a photo of herself she didn’t recognize on Instagram. In a sponsored ad, Schuman, who has more than 500,000 Instagram followers, is holding up a vial

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Auntie v influencers: why YouTubers are ready for battle with the BBC

Content creators are fighting proposal to boost traditional broadcasters in video platforms’ all-powerful algorithmsThe millions who subscribe to the content creator Simon Squibb’s social media channels are usually delivered tips and hacks on how to turn their dream business idea into reality. But they were recently presented with something completely different.In an Instagram post entitled

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Diamonds for sale: lab-grown gem auctions are all over TikTok right now, but some aren’t happy about it

Streamed auctions offer a cheap way to buy the precious gems, but experts warn that quality is not guaranteedThe first time Andrea Greenhill came across a livestream auction for lab-grown diamonds while scrolling on TikTok, she was stunned. While the diamond engagement ring her husband proposed with years ago had cost thousands of dollars, these

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‘They’re thinking about the likes’: deadly TikTok motorway trend horrifies Ireland

Social media platforms face public ire after fatal crash involving teenagers filming themselves driving on wrong sideVideos often begin with the camera panning across a glowing dashboard as a gloved hand starts the ignition. The camera turns to show figures with masked faces in the rear seat, who are also filming, and swivels back to

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Gen Z flocks to BirdTok as birding takes flight: ‘It’s a craving for something real’

Social media and Shazam-like birdsong apps drawing young people to hobby as they seek a gentler connection to the outside worldSorry Elon, but they’re not your kind of tweets. Social media users are flocking to TikTok to join a burgeoning trend for birding videos as the hobby attracts a younger demographic.With the internet ever more

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No 10’s ads for a TikTok team show why social media is a smart career move

The Guardian’s deputy editor of social platforms on the demand from high-profile people and brands for help in harnessing the power of TikTokI didn’t want to work in social media. If you’d asked 15-year-old me my dream job, I might have said foreign correspondent, or maybe travel writer. So you can imagine my surprise to

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Darth Vader to become a TikTok star as Disney strikes deal on short video

Iconic characters and memorable scenes from back catalogue made available to group of creator fansThe likes of Darth Vader, Spider-Man and Moana are about to become TikTok stars for the first time – at least now on an official basis – after Walt Disney struck a “first of its kind” deal with the booming short-video

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Misleading AI-generated doctors pose ‘huge danger to public safety’

Research shows AI accounts are gaining millions of views on TikTok by spreading dubious health adviceMisleading health claims online pose a “huge danger to public safety”, experts have warned, after research has shown that AI-generated doctors are gaining millions of views on TikTok by spreading dubious health advice.The British Medical Association council deputy chair, Dr

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UK investigation to determine if TikTok fails to protect children from harmful content

Ofcom concerned platform’s age verification is ineffective, leaving some at risk of seeing posts about self-harm and suicideTikTok is under formal investigation over concerns it has failed to protect children from harmful content, the UK’s online regulator, Ofcom, has announced.The social media platform’s approach to checking the ages of users has sparked “particular concerns” at

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