World Cup

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Child’s play: blame it all on the dog | Brief letters

Baby lies | Fuel price fairness | Gut feelings | Fifa fiasco | Human connection | Cooking instructionsWhen gently asked about a pen scribble in a picture book “Goodness, I wonder who did that?”, 27-month-old Emily confidently retorted “Nancy!” – our miniature dachshund (Little liars: babies younger than one practise deceit, study suggests, 16 March).Dianne […]

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The influencer World Cup: Fifa and the TikTok deal targeting an avalanche of posts

Partnership with tech giant speaks to push to engage younger fans but also has wider strategic goals in mindIn this World Cup year, Fifa has come out of the blocks quickly. In the past few weeks any number of initiatives have been announced or activated, from a data partnership with Opta to facilitate more betting,

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