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SAP and Google Cloud deploy agentic commerce architecture

SAP and Google Cloud are deploying agentic commerce architecture to automate multi-agent marketing and retail operations at enterprise scale. SAP research indicates 78 percent of businesses consider AI essential for retaining customers in 2026. However, the same data reveals fewer than two in five companies share customer data across customer experience (37%) or CRM (39%) […]

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Meta Business Agent drives AI-powered conversational commerce

Meta has launched Business Agent to automate conversational commerce workflows directly inside its messaging applications. The software allows global retail brands to execute transactions and field support tickets without human intervention. Deploying this architecture places agentic AI directly at the core of social commerce. Meta integrated these workflows natively into Instagram, Messenger, and soon WhatsApp.

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Are you an agentic AI Observer, Planner or Adopter?

Marketers have made enormous strides with generative AI (GenAI) over the last year, moving from experimentation to large-scale deployment. But the next shift in AI maturity – agentic AI – is already underway. This shift will push organizations beyond prompt-based productivity and into a world where AI can act, learn […] The post Are you

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Amazon launches Alexa for Shopping as Rufus moves behind the scenes

Amazon has introduced Alexa for Shopping, combining its Rufus shopping chatbot with Alexa+ across its app, website, and Echo Show devices. The assistant can answer product questions, compare items, track prices, and support shopping reminders. It can also handle scheduled shopping actions and eligible automated purchases. The company said Alexa for Shopping combines Rufus’ product

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How AI Customer Support Apps Save 50% of Dev Time — and Keep Users Happy Longer

Introduction Customer support is no longer just a post-product function it’s becoming a core part of product experience. Traditionally, building support systems meant: Creating ticketing systems Writing FAQs Managing chat infrastructure Scaling support teams All of this takes months of engineering effort. But with AI customer support apps, teams are now cutting development time by

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Unbabel’s Latest Releases – Q1 2025

Innovation never stops at Unbabel, and we’re thrilled to share our latest product enhancements designed to make your multilingual communication more powerful, efficient, and cost-effective. This quarter’s releases focus on expanding language capabilities, improving translator tools, and giving you greater control over your projects. Let’s dive into what’s new! New TowerLLM Versions: More Languages, Better

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Unbabel’s Latest Releases – Q3 2024

At Unbabel, we’re always working to improve the way our customers manage their global communications. This quarter, we launched several new features designed to enhance translation quality, streamline workflows, and boost security. Whether you’re a long-time customer or just getting started, these updates will help you achieve more with less effort. Quality Estimation in Polyglot

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Unbabel’s Latest Releases – Q2 2024 Product Highlights

Committed to enhancing our customers’ translation and localization experience, Unbabel has recently introduced several new features aimed at delivering superior translation quality, improving efficiency, and providing more granular control. Let’s take a closer look at our latest product releases: Superior Translation Quality with TowerLLM Unbabel customers can now experience unparalleled translation quality with TowerLLM, our

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What’s New at Unbabel – A Recap of Recent Launches

In our commitment to breaking language barriers, Unbabel continues to lead the way in translation and localization technologies. We have recently launched a series of new features designed to enhance efficiency, ensure cultural relevance, and provide deeper insights for businesses around the globe.  Let’s take a look at our recent releases: Streamlining translation projects The

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Vasili Triant — Why AI Is Replacing CRM Layers, Not Enterprise Systems

Executive Summary. Vasili Triant explains why AI is not replacing enterprise systems but eliminating redundant CRM layers as the stack shifts toward real-time orchestration and unified agent workflows. Enterprise customer experience is entering a structural transition as AI moves from front-end automation to real-time orchestration across systems. The question is no longer whether AI will

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