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There is no question that AI in marketing is here to stay. According to DemandSage, “56% of brands now actively use AI to tailor every customer interaction (content, recommendations and support), while 96% of companies report AI has significantly improved their personalization ROI.” And it does pay off: DemandSage research […] The post The marketing […]
The marketing AI gap: Making AI work is the hard part Read More »
Customer engagement is entering a new era that’s evolving very quickly. And it’s not defined by more messages or channels – it centers on intelligence, autonomy and trust. As organizations rethink how they connect with customers, a new model is emerging: engagement that predicts, learns and acts with purpose. In […] The post What’s next
Customer engagement is entering a new era that’s evolving very quickly. And it’s not defined by more messages or channels – it centers on intelligence, autonomy and trust. As organizations rethink how they connect with customers, a new model is emerging: engagement that predicts, learns and acts with purpose. In […] The post What’s next
Em Portugal, tem-se registado um aumento do uso de tecnologias de Machine Learning e IA no contexto da atividade de compliance, especialmente em setores regulados como a banca. São, na verdade, inegáveis as mais-valias que este tipo de ferramentas traz, desde a automatização de processos de controlo interno, a maior rapidez e eficiência […] The post IA –
