A-listers and AI stylists: how high-street brands are staging a fashion comeback
Gap, M&S, Topshop and more are taking a leaf from luxury label playbooks to satisfy savvier generation of shoppersHigh street brands that boomed in the noughties before the squeeze of both sustainably minded consumers and the rise of ultra-cheap online labels are staging a comeback.This time, rather than focusing solely on trend-led affordable designs, the
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