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SAP aligns commerce data for AI personalisation

ai, AI (Artificial Intelligence), AI Business Strategy, AI in Action, Artificial Intelligence, commerce, Customer Experience, Data Engineering, Data Engineering & MLOps, Deep Dives, Featured News, Features, Inside AI, Marketing, Marketing AI, Personalisation, Retail, Retail & Logistics AI, sap

SAP aligns fragmented commerce data structures to enable operational AI personalisation at the execution layer. Enterprise leadership routinely establishes objectives to anticipate customer requirements and deliver relevant interactions across digital touchpoints. However, the actual infrastructure running inside these enterprises fails to support systematic execution at the required volume. Recommendation engines display generic product listings because […]

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Omio scales travel product development using OpenAI models

ai, AI (Artificial Intelligence), AI Business Strategy, AI in Action, Artificial Intelligence, Codex, commerce, Deep Dives, Featured News, Features, Inside AI, Logistics, Multimodal AI, Natural Language Processing (NLP), omio, OpenAI, Service Industry AI, software development, transport, Travel, World of Work

Omio integrates OpenAI models across its engineering operations to accelerate travel product development and launch booking interfaces. The multimodal travel platform coordinates operations with over 3,000 transportation providers across 47 countries. Omio explicitly rejects the superficial addition of technology to outdated internal processes. The company’s CTO, Tomas Vocetka, requires all internal functions to completely redesign

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SAP and Google Cloud deploy agentic commerce architecture

agentic ai, ai, AI (Artificial Intelligence), AI Business Strategy, AI in Action, Artificial Intelligence, bigquery, cloud, commerce, Customer Experience, Data Engineering & MLOps, Deep Dives, Featured News, Features, google cloud, Infrastructure & Hardware, Inside AI, Machine Learning, Marketing AI, Retail, Retail & Logistics AI, sap, Service Industry AI

SAP and Google Cloud are deploying agentic commerce architecture to automate multi-agent marketing and retail operations at enterprise scale. SAP research indicates 78 percent of businesses consider AI essential for retaining customers in 2026. However, the same data reveals fewer than two in five companies share customer data across customer experience (37%) or CRM (39%)

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Santander and Mastercard run Europe’s first AI-executed payment pilot

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An artificial intelligence system has, for the first time in Europe, completed a payment inside a live banking network without a human entering the final command. Banco Santander and Mastercard confirmed that they had executed a live end-to-end payment initiated and completed by an AI agent, a software system operating within the bank’s own regulated

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Debenhams pilots agentic AI commerce via PayPal integration

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Debenhams is piloting agentic AI commerce via PayPal integration to reduce mobile friction and help solve a familiar problem for retailers. Mobile checkout abandonment remains a persistent revenue leak for digital retailers. Debenhams Group is attempting to close this gap by deploying an agentic AI interface within the PayPal app. The pilot makes Debenhams the

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Klarna backs Google UCP to power AI agent payments

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Klarna aims to address the lack of interoperability between conversational AI agents and backend payment systems by backing Google’s Universal Commerce Protocol (UCP), an open standard designed to unify how AI agents discover products and execute transactions. The partnership, which also sees Klarna supporting Google’s Agent Payments Protocol (AP2), places the Swedish fintech firm among

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How Shopify is bringing agentic AI to enterprise commerce

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Shopify is enhancing core enterprise commerce workflows with agentic AI, automating operations while expanding sales channels. The adoption of generative AI in commerce has largely centred on customer support chatbots and basic content generation. Shopify’s Winter ‘26 Edition, titled Renaissance, pushes this technology toward agentic commerce where AI systems actively manage workflows, configure infrastructure, and

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Instacart pilots agentic commerce by embedding in ChatGPT

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Instacart has deployed an embedded checkout experience within ChatGPT through the emerging Agentic Commerce Protocol. With the deployment, the company is the first partner to launch an app on ChatGPT that offers a complete shopping cycle – from query to payment – without requiring the user to leave the conversation interface. Operationalising agentic commerce The

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