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L’Oréal brings Maybelline virtual try-on to ChatGPT

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L’Oréal has announced a collaboration with OpenAI that will bring Maybelline New York’s virtual makeup try-on feature into ChatGPT. The announcement was made at VivaTech 2026. The partnership covers consumer-facing shopping tools, product discovery, advertising pilots, research, and internal content production. The collaboration also covers L’Oréal’s internal use of AI in research, formulation, content production, […]

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SAP and Google Cloud deploy agentic commerce architecture

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SAP and Google Cloud are deploying agentic commerce architecture to automate multi-agent marketing and retail operations at enterprise scale. SAP research indicates 78 percent of businesses consider AI essential for retaining customers in 2026. However, the same data reveals fewer than two in five companies share customer data across customer experience (37%) or CRM (39%)

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Computer vision deployments drive retail productivity gains

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Computer vision deployments are driving retail productivity gains as operators automate physical shelf tracking to protect eroding margins. This hardware deployment directly addresses the persistent in-store execution failures currently costing the industry billions. A study authored by Coresight Research – in partnership with technology providers Simbe and RELEX Solutions – calculates the exact cost of

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Accenture: Consumers show growing trust in AI shopping agents

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Consumers are showing a willingness to let AI agents take on more shopping-related tasks, according to new research from Accenture. The company’s 2026 Consumer Pulse Research, based on a survey of 25,590 consumers across 16 countries, found that 74% of respondents would trust a personal AI agent more than their best friend to make a

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Coinbase for Agents: Automating portfolio trading with AI

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Coinbase for Agents connects AI to financial execution channels to automate trading and payments directly from user portfolios. Large language models process vast quantities of data but lack direct integration with active financial portfolios. Individuals frequently employ these models to evaluate market developments or research investment opportunities. These software tools possess the capacity for complex

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Visa ChatGPT integration enables AI agent retail purchasing

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Visa has linked its payment infrastructure to ChatGPT, enabling AI agents to recommend retail products and execute financial transactions. The deployment removes human intervention from the final stages of the retail funnel. Autonomous agents will now process user prompts, evaluate merchant catalogues, and complete the checkout process using Visa’s payment rails at any supporting merchant.

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McDonald’s tests Google-backed AI drive-thru ordering system

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McDonald’s is testing a new AI system that can take drive-thru orders and support restaurant operations. The system, called ArchIQ and nicknamed “Archy,” was introduced during the company’s Worldwide convention, according to Restaurant Business. It is being tested at five McDonald’s locations in the United States, though the company has not named the restaurants involved.

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Weis Markets adds Instacart AI-powered shopping carts to stores

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Weis Markets is adding Instacart’s AI-powered shopping carts, Caper Carts, to select stores in Pennsylvania, bringing digital coupons, loyalty features, and repeat-purchase recommendations into the grocery aisle. The Pennsylvania-based grocery chain is working with Instacart to deploy the smart carts, which include cameras, certified scales, location systems, and a touchscreen. According to Instacart, Caper Carts

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Meta Business Agent drives AI-powered conversational commerce

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Meta has launched Business Agent to automate conversational commerce workflows directly inside its messaging applications. The software allows global retail brands to execute transactions and field support tickets without human intervention. Deploying this architecture places agentic AI directly at the core of social commerce. Meta integrated these workflows natively into Instagram, Messenger, and soon WhatsApp.

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Amazon brings AI shopping assistant to retailers with Kate Spade

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Amazon is offering its AI shopping technology to other retailers through a new Agentic Shopping Assistant built on AWS, with Kate Spade among the first brands to use it. The service allows retailers to build AI shopping assistants for their own websites and apps. Amazon said each deployment can be customised to a retailer’s catalogue,

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