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L’Oreal, Mondelez, and Nestle use AI to speed product development

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L’Oreal is using AI to shorten product development timelines and identify new uses for ingredients already present in its portfolio. The French cosmetics group has applied AI in its laboratories for the past four years, with Fabrice Megarbane, president of L’Oreal’s consumer products division, telling Reuters that the technology helps the company predict how molecules […]

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Deploying retail AI to scale personalisation and customer insight

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Optimising retail AI infrastructure drives the successful deployment of personalisation systems and real-time customer insight. Leaders are replacing static customer interaction patterns with data pipelines capable of modifying the user environment during a live session. Static layouts and broad segmentation rules fail to satisfy modern conversion targets. Deployments demonstrate that traditional demographic categorisation generates insufficient

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HP accelerates enterprise workflows with OpenAI Frontier

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HP has scaled its OpenAI Frontier integration across global operations to optimise enterprise workflows and accelerate output. The hardware manufacturer initiated testing of the platform in February 2026. Early pilot programs yielded verified operational gains in software engineering and cybersecurity remediation. Expanding these initial trials into an enterprise-wide operating model requires connecting access protocols, contextual

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SAP aligns commerce data for AI personalisation

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SAP aligns fragmented commerce data structures to enable operational AI personalisation at the execution layer. Enterprise leadership routinely establishes objectives to anticipate customer requirements and deliver relevant interactions across digital touchpoints. However, the actual infrastructure running inside these enterprises fails to support systematic execution at the required volume. Recommendation engines display generic product listings because

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L’Oréal brings Maybelline virtual try-on to ChatGPT

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L’Oréal has announced a collaboration with OpenAI that will bring Maybelline New York’s virtual makeup try-on feature into ChatGPT. The announcement was made at VivaTech 2026. The partnership covers consumer-facing shopping tools, product discovery, advertising pilots, research, and internal content production. The collaboration also covers L’Oréal’s internal use of AI in research, formulation, content production,

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SAP and Google Cloud deploy agentic commerce architecture

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SAP and Google Cloud are deploying agentic commerce architecture to automate multi-agent marketing and retail operations at enterprise scale. SAP research indicates 78 percent of businesses consider AI essential for retaining customers in 2026. However, the same data reveals fewer than two in five companies share customer data across customer experience (37%) or CRM (39%)

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Computer vision deployments drive retail productivity gains

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Computer vision deployments are driving retail productivity gains as operators automate physical shelf tracking to protect eroding margins. This hardware deployment directly addresses the persistent in-store execution failures currently costing the industry billions. A study authored by Coresight Research – in partnership with technology providers Simbe and RELEX Solutions – calculates the exact cost of

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Accenture: Consumers show growing trust in AI shopping agents

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Consumers are showing a willingness to let AI agents take on more shopping-related tasks, according to new research from Accenture. The company’s 2026 Consumer Pulse Research, based on a survey of 25,590 consumers across 16 countries, found that 74% of respondents would trust a personal AI agent more than their best friend to make a

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Coinbase for Agents: Automating portfolio trading with AI

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Coinbase for Agents connects AI to financial execution channels to automate trading and payments directly from user portfolios. Large language models process vast quantities of data but lack direct integration with active financial portfolios. Individuals frequently employ these models to evaluate market developments or research investment opportunities. These software tools possess the capacity for complex

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Visa ChatGPT integration enables AI agent retail purchasing

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Visa has linked its payment infrastructure to ChatGPT, enabling AI agents to recommend retail products and execute financial transactions. The deployment removes human intervention from the final stages of the retail funnel. Autonomous agents will now process user prompts, evaluate merchant catalogues, and complete the checkout process using Visa’s payment rails at any supporting merchant.

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