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The Australian public’s reaction to government reforms and leaders was especially eventful. Debates about campus safety by the Royal Commission, a tax deal between Labor and the Greens unsettling the finance and property sectors, and a speech on “monoculture” by Pauline Hanson shifting opinion polls in an unexpected way; were three complex stories that saw […]

Isentia’s analysis of stakeholder reactions to the NSW Budget across 11 key sectors. The 60-second summary In his fourth budget, handed down on Tuesday, Treasurer Daniel Mookhey prioritised cost-of-living assistance for New South Wales residents. In response to rising fuel prices and three interest rate increases, the government announced a $100 discount on car registration,

There is a new frontier where public perception is shaped: Large Language Models. Right now, LLMs are answering critical questions about your organisation. What are they saying? And more importantly, which sources are shaping those answers? To navigate this landscape, public relations professionals don’t need generic tools, but rather technology that speaks their language, and

Why PR and comms teams need to take LLM visibility seriously — and what to do about it The next time a journalist, investor or potential customer wants to know about your organisation, it’s now increasingly likely they won’t Google you. They’ll ask an AI. They’ll type a question into ChatGPT, Claude or Gemini, something

Isentia’s budget night analysis of stakeholder reactions straight from lock-up this evening in Parliament House as stakeholders addressed the Conga-line, along with fresh analysis of key stakeholder media releases from a range of sectors. The 60-Second Summary The 2026 Federal Budget is a story of broken promises and big bets. The Labor government went where