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Following our webinar on 5 May, our panelists respond to the questions we didn’t get to on the day. How comms leaders need to adapt to this new AI shift at the workplace? AI is already shaping your organisation’s reputation — whether you’re managing it or not. On 5 May, Isentia brought together three leading […]
There is a new frontier where public perception is shaped: Large Language Models. Right now, LLMs are answering critical questions about your organisation. What are they saying? And more importantly, which sources are shaping those answers? To navigate this landscape, public relations professionals don’t need generic tools, but rather technology that speaks their language, and
Introducing Lumina AI View: AI Visibility Built for PR & Comms Read More »
Technical hiring is less an information problem than an interpretation problem. This piece explores how AI can narrow that gap The post An Open Letter to Hiring Teams Living With Technical Recruiting’s Interpretation Problem appeared first on Fusemachines.
An Open Letter to Hiring Teams Living With Technical Recruiting’s Interpretation Problem Read More »
NBA Commissioner Adam Silver said the league plans to introduce an automated system for certain officiating decisions, including out-of-bounds calls. The system would use AI and cameras placed around the court to determine possession. Silver compared the approach to Hawk-Eye, the tracking technology used for line calls in tennis. Disputed call preceded Silver’s comments Silver’s
NBA plans AI system for automatic out-of-bounds calls Read More »
Why PR and comms teams need to take LLM visibility seriously — and what to do about it The next time a journalist, investor or potential customer wants to know about your organisation, it’s now increasingly likely they won’t Google you. They’ll ask an AI. They’ll type a question into ChatGPT, Claude or Gemini, something
If AI can’t find you, neither can your stakeholders Read More »
What 71 stories, 400+ perspectives, and 50 million audience impressions reveal about the media narratives shaping the 2026–27 Federal Budget. The 2026–27 Federal Budget was released on 12 May and included some of the most ambitious policy changes in years. Labor Treasurer Jim Chalmers described it as a budget of ‘reform and resilience’, and the
The latest stories and perspectives from a budget that broke the rules Read More »
Isentia’s budget night analysis of stakeholder reactions straight from lock-up this evening in Parliament House as stakeholders addressed the Conga-line, along with fresh analysis of key stakeholder media releases from a range of sectors. The 60-Second Summary The 2026 Federal Budget is a story of broken promises and big bets. The Labor government went where
Federal Budget 2026: Tax reform divides, housing dominates, and the sectors left wanting Read More »
Apple has long been a trailblazer in the tech world, setting trends and raising the bar for innovation. Now, as rumors swirl about the company’s first foldable iPhone, excitement is building among fans and industry watchers alike. With reports suggesting a launch as early as 2026, the foldable iPhone could mark a new chapter for…
The Foldable iPhone Revolution: What to Expect from Apple’s Game-Changing Device Read More »
The Anthropic UK expansion story is less about diplomatic courtship and more about what happens when a government punishes a company for having principles. In late February, US Defence Secretary Pete Hegseth gave Anthropic CEO Dario Amodei a stark ultimatum: remove guardrails preventing Claude from being used for fully autonomous weapons and domestic mass surveillance,
Anthropic’s refusal to arm AI is exactly why the UK wants it Read More »
Singapore government agencies increasingly rely on social listening to gauge public reaction to policy announcements, track emerging citizen concerns, and detect misinformation before it escalates. With 88.2 percent social media penetration and public discourse spread across English, Mandarin, Malay, and Tamil, effective government social listening in Singapore requires multilingual monitoring capabilities that most global tools
How Singapore’s public sector uses social listening for policy feedback Read More »
