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Would you trust a brand more if an AI model recommended it? For many, the answer is yes – and it’s changing the very nature of PR & Comms. Our latest report digs into the changing nature of trust, as audiences turn to AI models for quick answers instead of going to organisations or media […]

If you ask ChatGPT or Gemini about your organisation today, the answer won’t come straight from your website. Instead, it uses sources the model already trusts, which are often months or years old. So if your last big mention was a crisis or a controversy from 2023, that’s probably still how AI describes you. This

The advent of LLMs and AI search means that there has been a colossal shift in how audiences are consuming information today,  and a reciprocal shift in how all types of organisations, from government agencies to brands are responding . But while discussion amongst PR and comms pros tends to fall disproportionately on how brands

The Australian public’s reaction to government reforms and leaders was especially eventful. Debates about campus safety by the Royal Commission, a tax deal between Labor and the Greens unsettling the finance and property sectors, and a speech on “monoculture” by Pauline Hanson shifting opinion polls in an unexpected way; were three complex stories that saw

Isentia’s analysis of stakeholder reactions to the NSW Budget across 11 key sectors. The 60-second summary In his fourth budget, handed down on Tuesday, Treasurer Daniel Mookhey prioritised cost-of-living assistance for New South Wales residents. In response to rising fuel prices and three interest rate increases, the government announced a $100 discount on car registration,

There is a new frontier where public perception is shaped: Large Language Models. Right now, LLMs are answering critical questions about your organisation. What are they saying? And more importantly, which sources are shaping those answers? To navigate this landscape, public relations professionals don’t need generic tools, but rather technology that speaks their language, and

Why PR and comms teams need to take LLM visibility seriously — and what to do about it The next time a journalist, investor or potential customer wants to know about your organisation, it’s now increasingly likely they won’t Google you. They’ll ask an AI. They’ll type a question into ChatGPT, Claude or Gemini, something