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L’Oréal brings Maybelline virtual try-on to ChatGPT

ai, AI (Artificial Intelligence), AI in Action, Artificial Intelligence, ChatGPT, Creative Industries, Marketing, Marketing AI, Research, Retail, Retail & Logistics AI

L’Oréal has announced a collaboration with OpenAI that will bring Maybelline New York’s virtual makeup try-on feature into ChatGPT. The announcement was made at VivaTech 2026. The partnership covers consumer-facing shopping tools, product discovery, advertising pilots, research, and internal content production. The collaboration also covers L’Oréal’s internal use of AI in research, formulation, content production, […]

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SAP and Google Cloud deploy agentic commerce architecture

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SAP and Google Cloud are deploying agentic commerce architecture to automate multi-agent marketing and retail operations at enterprise scale. SAP research indicates 78 percent of businesses consider AI essential for retaining customers in 2026. However, the same data reveals fewer than two in five companies share customer data across customer experience (37%) or CRM (39%)

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Accenture: Consumers show growing trust in AI shopping agents

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Consumers are showing a willingness to let AI agents take on more shopping-related tasks, according to new research from Accenture. The company’s 2026 Consumer Pulse Research, based on a survey of 25,590 consumers across 16 countries, found that 74% of respondents would trust a personal AI agent more than their best friend to make a

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Weis Markets adds Instacart AI-powered shopping carts to stores

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Weis Markets is adding Instacart’s AI-powered shopping carts, Caper Carts, to select stores in Pennsylvania, bringing digital coupons, loyalty features, and repeat-purchase recommendations into the grocery aisle. The Pennsylvania-based grocery chain is working with Instacart to deploy the smart carts, which include cameras, certified scales, location systems, and a touchscreen. According to Instacart, Caper Carts

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Meta Business Agent drives AI-powered conversational commerce

ai, AI (Artificial Intelligence), AI Business Strategy, AI in Action, AI Market Trends, Artificial Intelligence, automation, crm, Customer Experience, customer support, E-commerce, Featured News, Features, How It Works, Inside AI, Marketing, Marketing AI, Meta, Natural Language Processing (NLP), Retail, Retail & Logistics AI, sales, Service Industry AI, strategy, Trust, Bias & Fairness, World of Work

Meta has launched Business Agent to automate conversational commerce workflows directly inside its messaging applications. The software allows global retail brands to execute transactions and field support tickets without human intervention. Deploying this architecture places agentic AI directly at the core of social commerce. Meta integrated these workflows natively into Instagram, Messenger, and soon WhatsApp.

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Google folds Display Ads into AI-first Demand Gen platform

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Google is folding Display Ads into its AI-powered Demand Gen platform, marking the end of a long-standing digital advertising model. The Google Display Network (GDN) has been a staple of the open internet for almost twenty years. Marketers previously relied on its predictable framework to target placements, bid on audiences, and A/B test static creative

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How AEO vs GEO reshapes AI-driven brand discovery in 2026

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When Pew Research Centre analysed 68,879 Google searches in March 2025, one finding stood out: users who encountered an AI-generated summary clicked on a traditional result just 8% of the time. Those who didn’t see a summary clicked nearly twice as often, at 15%. A quarter of users who saw an AI summary ended their

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Coca-Cola turns to AI marketing as price-led growth slows

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Shifting from price hikes to persuasion, Coca-Cola’s latest strategy signals how AI is moving deeper into the core of corporate marketing. Recent coverage of the company’s leadership discussions shows that Coca-Cola is entering what executives describe as a new phase focused on influence not pricing power. According to Mi-3, the company is changing its focus

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Retailers bring conversational AI and analytics closer to the user

ai, AI (Artificial Intelligence), Artificial Intelligence, conversational interfaces, Data Analytics, Marketing AI, Natural Language Processing, product testing, Retail, Retail & Logistics AI

After years of experimentation with artificial intelligence, retailers are striving to embed consumer insight directly into everyday commercial decisions. First Insight, a US-based analytics company specialising in predictive consumer feedback, argues that the next phase of retail AI should be epitomised by dialogue, not dashboards. Following a three-month beta programme, First Insight has made its

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What PubMatic’s AgenticOS signals for enterprise marketing

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The launch of PubMatic’s AgenticOS marks a change in how artificial intelligence is being operationalised in digital advertising, moving agentic AI from isolated experiments into a system-level capability embedded in programmatic infrastructure. For marketing leaders managing seven-figure budgets in media environments, the implications are practical not theoretical, implying faster decision cycles and a re-balance of

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