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Google AI Overviews become more common in search

ai, AI (Artificial Intelligence), AI in Action, AI Market Trends, Artificial Intelligence, ChatGPT, Features, Generative AI, Google, Marketing, Marketing AI, search engine

Google’s AI-generated summaries appeared in 43% of US searches measured by Similarweb, up from 15% a year earlier, according to the market intelligence firm’s 2026 Generative AI Landscape report. AI Overviews display generated summaries within conventional Google results, while AI Mode provides a conversational interface for longer questions and follow-up prompts. Users can move from […]

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Deploying retail AI to scale personalisation and customer insight

ai, AI (Artificial Intelligence), AI Business Strategy, AI Hardware & Chips, AI in Action, AI Market Trends, Analytics, Artificial Intelligence, automation, Computer vision, Data Engineering & MLOps, Deep Dives, edge computing, Features, infrastructure, Infrastructure & Hardware, Marketing AI, multimodal, Multimodal AI, Natural Language Processing (NLP), Open-Source & Democratised AI, Personalisation, physical ai, Reinforcement Learning, Retail, Retail & Logistics AI, Software, strategy, World of Work

Optimising retail AI infrastructure drives the successful deployment of personalisation systems and real-time customer insight. Leaders are replacing static customer interaction patterns with data pipelines capable of modifying the user environment during a live session. Static layouts and broad segmentation rules fail to satisfy modern conversion targets. Deployments demonstrate that traditional demographic categorisation generates insufficient

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SAP aligns commerce data for AI personalisation

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SAP aligns fragmented commerce data structures to enable operational AI personalisation at the execution layer. Enterprise leadership routinely establishes objectives to anticipate customer requirements and deliver relevant interactions across digital touchpoints. However, the actual infrastructure running inside these enterprises fails to support systematic execution at the required volume. Recommendation engines display generic product listings because

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L’Oréal brings Maybelline virtual try-on to ChatGPT

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L’Oréal has announced a collaboration with OpenAI that will bring Maybelline New York’s virtual makeup try-on feature into ChatGPT. The announcement was made at VivaTech 2026. The partnership covers consumer-facing shopping tools, product discovery, advertising pilots, research, and internal content production. The collaboration also covers L’Oréal’s internal use of AI in research, formulation, content production,

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SAP and Google Cloud deploy agentic commerce architecture

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SAP and Google Cloud are deploying agentic commerce architecture to automate multi-agent marketing and retail operations at enterprise scale. SAP research indicates 78 percent of businesses consider AI essential for retaining customers in 2026. However, the same data reveals fewer than two in five companies share customer data across customer experience (37%) or CRM (39%)

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Accenture: Consumers show growing trust in AI shopping agents

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Consumers are showing a willingness to let AI agents take on more shopping-related tasks, according to new research from Accenture. The company’s 2026 Consumer Pulse Research, based on a survey of 25,590 consumers across 16 countries, found that 74% of respondents would trust a personal AI agent more than their best friend to make a

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Weis Markets adds Instacart AI-powered shopping carts to stores

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Weis Markets is adding Instacart’s AI-powered shopping carts, Caper Carts, to select stores in Pennsylvania, bringing digital coupons, loyalty features, and repeat-purchase recommendations into the grocery aisle. The Pennsylvania-based grocery chain is working with Instacart to deploy the smart carts, which include cameras, certified scales, location systems, and a touchscreen. According to Instacart, Caper Carts

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Meta Business Agent drives AI-powered conversational commerce

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Meta has launched Business Agent to automate conversational commerce workflows directly inside its messaging applications. The software allows global retail brands to execute transactions and field support tickets without human intervention. Deploying this architecture places agentic AI directly at the core of social commerce. Meta integrated these workflows natively into Instagram, Messenger, and soon WhatsApp.

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Google folds Display Ads into AI-first Demand Gen platform

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Google is folding Display Ads into its AI-powered Demand Gen platform, marking the end of a long-standing digital advertising model. The Google Display Network (GDN) has been a staple of the open internet for almost twenty years. Marketers previously relied on its predictable framework to target placements, bid on audiences, and A/B test static creative

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How AEO vs GEO reshapes AI-driven brand discovery in 2026

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When Pew Research Centre analysed 68,879 Google searches in March 2025, one finding stood out: users who encountered an AI-generated summary clicked on a traditional result just 8% of the time. Those who didn’t see a summary clicked nearly twice as often, at 15%. A quarter of users who saw an AI summary ended their

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