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When Pew Research Centre analysed 68,879 Google searches in March 2025, one finding stood out: users who encountered an AI-generated summary clicked on a traditional result just 8% of the time. Those who didn’t see a summary clicked nearly twice as often, at 15%. A quarter of users who saw an AI summary ended their […]
How AEO vs GEO reshapes AI-driven brand discovery in 2026 Read More »
Shifting from price hikes to persuasion, Coca-Cola’s latest strategy signals how AI is moving deeper into the core of corporate marketing. Recent coverage of the company’s leadership discussions shows that Coca-Cola is entering what executives describe as a new phase focused on influence not pricing power. According to Mi-3, the company is changing its focus
Coca-Cola turns to AI marketing as price-led growth slows Read More »
After years of experimentation with artificial intelligence, retailers are striving to embed consumer insight directly into everyday commercial decisions. First Insight, a US-based analytics company specialising in predictive consumer feedback, argues that the next phase of retail AI should be epitomised by dialogue, not dashboards. Following a three-month beta programme, First Insight has made its
Retailers bring conversational AI and analytics closer to the user Read More »
The launch of PubMatic’s AgenticOS marks a change in how artificial intelligence is being operationalised in digital advertising, moving agentic AI from isolated experiments into a system-level capability embedded in programmatic infrastructure. For marketing leaders managing seven-figure budgets in media environments, the implications are practical not theoretical, implying faster decision cycles and a re-balance of
What PubMatic’s AgenticOS signals for enterprise marketing Read More »
Producing digital advertising at global scale has become less about one standout campaign and more about volume, speed, and consistency. For consumer brands operating across dozens of markets, the challenge is not creativity alone, but how to keep content flowing without repeating expensive production cycles. That pressure is pushing some large companies to test where
L’Oréal brings AI into everyday digital advertising production Read More »
For large retailers, the challenge with AI is no longer whether it can be useful, but how it fits into everyday work. A new three-year AI partnership by Tesco points to how one of the UK’s biggest supermarket groups is trying to answer that question. The agreement with French startup Mistral AI is less about
Tesco signs three-year AI deal centred on customer experience Read More »
Of all the many industries, it’s marketing where AI is no longer an “innovation lab” side project but embedded in briefs, production pipelines, approvals, and media optimisation. A WPP iQ post published in December, based on a webinar with WPP and Stability AI, shows what AI deployment in daily operations looks like. Here, we’re talking
Marketing agencies using AI in workflows serve more clients Read More »
Zara is testing how far generative AI can be pushed into everyday retail operations, starting with a part of the business that rarely gets attention in technology discussions: product imagery. Recent reporting shows the retailer using AI to generate new images of real models wearing different outfits, based on existing photoshoots. Models remain involved in
Zara’s use of AI shows how retail workflows are quietly changing Read More »
