Marketing AI

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L’Oréal brings AI into everyday digital advertising production

Producing digital advertising at global scale has become less about one standout campaign and more about volume, speed, and consistency. For consumer brands operating across dozens of markets, the challenge is not creativity alone, but how to keep content flowing without repeating expensive production cycles. That pressure is pushing some large companies to test where […]

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Tesco signs three-year AI deal centred on customer experience

For large retailers, the challenge with AI is no longer whether it can be useful, but how it fits into everyday work. A new three-year AI partnership by Tesco points to how one of the UK’s biggest supermarket groups is trying to answer that question. The agreement with French startup Mistral AI is less about

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Marketing agencies using AI in workflows serve more clients

Of all the many industries, it’s marketing where AI is no longer an “innovation lab” side project but embedded in briefs, production pipelines, approvals, and media optimisation. A WPP iQ post published in December, based on a webinar with WPP and Stability AI, shows what AI deployment in daily operations looks like. Here, we’re talking

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Zara’s use of AI shows how retail workflows are quietly changing

Zara is testing how far generative AI can be pushed into everyday retail operations, starting with a part of the business that rarely gets attention in technology discussions: product imagery. Recent reporting shows the retailer using AI to generate new images of real models wearing different outfits, based on existing photoshoots. Models remain involved in

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