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Coca-Cola uses AI to improve retailer ordering in Malaysia

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Coca-Cola is using AI to recommend which products Malaysian retailers should order and in what quantities through its Coke Buddy platform. The Perfect Basket feature uses Coca-Cola’s Central Recommendation Engine to analyse previous orders, ordering frequency, seasonality, weather, and purchasing patterns among similar businesses. Coca-Cola said Coke Buddy currently supports about 39,000 retail outlets across […]

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MG Ship adds AI route optimisation as logistics returns accelerate

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MG Ship has introduced an AI route optimisation and carrier selection module as logistics deployments demonstrate rapid cost and time returns. The technical module targets global retailers and commercial shippers, pairing automated routing algorithms with carrier recommendation systems across international trade corridors. The deployment arrives as enterprise supply chain operators report measurable operational returns from

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OneRail uses Nvidia AI for real-time last-mile delivery optimisation

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OneRail has launched an AI-powered delivery platform that uses Nvidia technology to help retailers, wholesalers, and distributors decide how individual orders should be delivered. Called OmniSTAR, the system evaluates options including owned fleets, couriers, parcel carriers, and other delivery modes, then selects the lowest-cost option that meets the required service level, according to OneRail. The

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Amazon’s Prime Air autonomous drones to reach 500 US cities

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Amazon plans to expand its Prime Air drone delivery service to nearly 500 cities and towns across the US by the end of 2026. That build-out amounts to six times the number of locations Prime Air serves today, extending the option to communities with tens of millions of customers, according to Amazon. Reaching that many

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Deploying retail AI to scale personalisation and customer insight

ai, AI (Artificial Intelligence), AI Business Strategy, AI Hardware & Chips, AI in Action, AI Market Trends, Analytics, Artificial Intelligence, automation, Computer vision, Data Engineering & MLOps, Deep Dives, edge computing, Features, infrastructure, Infrastructure & Hardware, Marketing AI, multimodal, Multimodal AI, Natural Language Processing (NLP), Open-Source & Democratised AI, Personalisation, physical ai, Reinforcement Learning, Retail, Retail & Logistics AI, Software, strategy, World of Work

Optimising retail AI infrastructure drives the successful deployment of personalisation systems and real-time customer insight. Leaders are replacing static customer interaction patterns with data pipelines capable of modifying the user environment during a live session. Static layouts and broad segmentation rules fail to satisfy modern conversion targets. Deployments demonstrate that traditional demographic categorisation generates insufficient

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SAP aligns commerce data for AI personalisation

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SAP aligns fragmented commerce data structures to enable operational AI personalisation at the execution layer. Enterprise leadership routinely establishes objectives to anticipate customer requirements and deliver relevant interactions across digital touchpoints. However, the actual infrastructure running inside these enterprises fails to support systematic execution at the required volume. Recommendation engines display generic product listings because

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L’Oréal brings Maybelline virtual try-on to ChatGPT

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L’Oréal has announced a collaboration with OpenAI that will bring Maybelline New York’s virtual makeup try-on feature into ChatGPT. The announcement was made at VivaTech 2026. The partnership covers consumer-facing shopping tools, product discovery, advertising pilots, research, and internal content production. The collaboration also covers L’Oréal’s internal use of AI in research, formulation, content production,

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SAP and Google Cloud deploy agentic commerce architecture

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SAP and Google Cloud are deploying agentic commerce architecture to automate multi-agent marketing and retail operations at enterprise scale. SAP research indicates 78 percent of businesses consider AI essential for retaining customers in 2026. However, the same data reveals fewer than two in five companies share customer data across customer experience (37%) or CRM (39%)

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Computer vision deployments drive retail productivity gains

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Computer vision deployments are driving retail productivity gains as operators automate physical shelf tracking to protect eroding margins. This hardware deployment directly addresses the persistent in-store execution failures currently costing the industry billions. A study authored by Coresight Research – in partnership with technology providers Simbe and RELEX Solutions – calculates the exact cost of

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Accenture: Consumers show growing trust in AI shopping agents

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Consumers are showing a willingness to let AI agents take on more shopping-related tasks, according to new research from Accenture. The company’s 2026 Consumer Pulse Research, based on a survey of 25,590 consumers across 16 countries, found that 74% of respondents would trust a personal AI agent more than their best friend to make a

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