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L’Oréal brings Maybelline virtual try-on to ChatGPT

ai, AI (Artificial Intelligence), AI in Action, Artificial Intelligence, ChatGPT, Creative Industries, Marketing, Marketing AI, Research, Retail, Retail & Logistics AI

L’Oréal has announced a collaboration with OpenAI that will bring Maybelline New York’s virtual makeup try-on feature into ChatGPT. The announcement was made at VivaTech 2026. The partnership covers consumer-facing shopping tools, product discovery, advertising pilots, research, and internal content production. The collaboration also covers L’Oréal’s internal use of AI in research, formulation, content production, […]

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Google folds Display Ads into AI-first Demand Gen platform

adtech, Advertising, ai, AI (Artificial Intelligence), AI Business Strategy, AI in Action, AI Market Trends, Artificial Intelligence, automation, Creative Industries, crm, data pipelines, demand gen, digital ads, Featured News, Features, Google, google ads, Inside AI, Machine Learning, Marketing, Marketing AI, martech, Meta, Opinion, Retail, Retail & Logistics AI, Trust, Bias & Fairness, World of Work

Google is folding Display Ads into its AI-powered Demand Gen platform, marking the end of a long-standing digital advertising model. The Google Display Network (GDN) has been a staple of the open internet for almost twenty years. Marketers previously relied on its predictable framework to target placements, bid on audiences, and A/B test static creative

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Coca-Cola turns to AI marketing as price-led growth slows

Advertising, ai, AI (Artificial Intelligence), AI Business Strategy, Artificial Intelligence, business intelligence, Creative Industries, Marketing, Marketing AI, Social media

Shifting from price hikes to persuasion, Coca-Cola’s latest strategy signals how AI is moving deeper into the core of corporate marketing. Recent coverage of the company’s leadership discussions shows that Coca-Cola is entering what executives describe as a new phase focused on influence not pricing power. According to Mi-3, the company is changing its focus

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L’Oréal brings AI into everyday digital advertising production

Advertising, ai, AI (Artificial Intelligence), AI Business Strategy, AI in Action, AI Market Trends, Artificial Intelligence, Creative Industries, enterprise, Features, Generative AI, Infrastructure & Hardware, Marketing AI, Research, Retail, World of Work

Producing digital advertising at global scale has become less about one standout campaign and more about volume, speed, and consistency. For consumer brands operating across dozens of markets, the challenge is not creativity alone, but how to keep content flowing without repeating expensive production cycles. That pressure is pushing some large companies to test where

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Why Disney is embedding generative AI into its operating model

ai, AI Business Strategy, AI in Action, Artificial Intelligence, Business, Creative Industries, Deep Dives, enterprise, Entertainment & Media, Features, Generative AI, Governance, Regulation & Policy, OpenAI

For a company built on intellectual property, scale creates a familiar tension. Disney needs to produce and distribute content across many formats and audiences, while keeping tight control over rights, safety, and brand consistency. Generative AI promises speed and flexibility, but unmanaged use risks creating legal, creative, and operational drag. Disney’s agreement with OpenAI shows

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Marketing agencies using AI in workflows serve more clients

agency ai, AI Market Trends, Artificial Intelligence, automation, creative, Creative Industries, Marketing, Marketing AI, workflows

Of all the many industries, it’s marketing where AI is no longer an “innovation lab” side project but embedded in briefs, production pipelines, approvals, and media optimisation. A WPP iQ post published in December, based on a webinar with WPP and Stability AI, shows what AI deployment in daily operations looks like. Here, we’re talking

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Zara’s use of AI shows how retail workflows are quietly changing

AI Business Strategy, Artificial Intelligence, Creative Industries, Deep Dives, enterprise, Generative AI, image generation, Marketing AI, Retail, Retail & Logistics AI

Zara is testing how far generative AI can be pushed into everyday retail operations, starting with a part of the business that rarely gets attention in technology discussions: product imagery. Recent reporting shows the retailer using AI to generate new images of real models wearing different outfits, based on existing photoshoots. Models remain involved in

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Roblox brings AI into the Studio to speed up game creation

agentic ai, ai, AI Business Strategy, AI in Action, Artificial Intelligence, Creative Industries, enterprise, Entertainment & Media, Featured, Features, gaming, How It Works, Inside AI, Multimodal AI, Natural Language Processing (NLP), productivity, video games, World of Work

Roblox is often seen as a games platform, but its day-to-day reality looks closer to a production studio. Small teams release new experiences on a rolling basis and then monetise them at scale. That pace creates two persistent problems: time lost to repeatable production work, and friction when moving outputs between tools. Roblox’s 2025 updates

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