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Customer engagement is entering a new era that’s evolving very quickly. And it’s not defined by more messages or channels – it centers on intelligence, autonomy and trust. As organizations rethink how they connect with customers, a new model is emerging: engagement that predicts, learns and acts with purpose. In […] The post What’s next […]
What’s next for customer engagement Read More »
With SAS Innovate 2026 approaching, it’s a good time to step back and look at what this year’s agenda says about the state of data and AI. As in any year, speakers and presenters will cover a wide range of topics, from platform fundamentals to emerging ideas just entering production. […] The post 7 sessions
7 sessions worth starting with at SAS Innovate 2026 Read More »
This is the fourth in a five-part blog post series that delves into modernizing marketing strategies through the integration of advanced marketing platforms. I had the pleasure of interviewing Shaun Memon of Munvo for this series, where we discuss a wide range of topics, from fragmented MarTech stacks, first-party data […] The post Building modern
Building modern marketing journeys Read More »
