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The consumerization of health care is no longer a future-state concept. It is here, and it is reshaping expectations faster than many organizations are prepared to meet. Patients today are not just recipients of care. They are consumers comparing experiences across industries. They expect the same level of personalization, convenience […] The post Personalization is […]
Personalization is becoming health care’s new standard Read More »
There is no question that AI in marketing is here to stay. According to DemandSage, “56% of brands now actively use AI to tailor every customer interaction (content, recommendations and support), while 96% of companies report AI has significantly improved their personalization ROI.” And it does pay off: DemandSage research […] The post The marketing
The marketing AI gap: Making AI work is the hard part Read More »
Customer engagement is entering a new era that’s evolving very quickly. And it’s not defined by more messages or channels – it centers on intelligence, autonomy and trust. As organizations rethink how they connect with customers, a new model is emerging: engagement that predicts, learns and acts with purpose. In […] The post What’s next
Rules-based decisioning engines (also known as enterprise decisioning applications) have long been a mainstay for marketers. These applications automate marketing actions using predefined business rules. When the decision is executed as part of a marketing campaign, specific conditions defined in the rules will trigger actions without requiring manual segmentation or […] The post AI and
AI and decisioning: The dynamic duo marketers need now Read More »
AI is reshaping how work gets done across industries. In marketing, the real challenge is turning a multitude of ideas into a final campaign. A typical campaign often starts with a strategy meeting, followed by sessions with data teams and creative reviews. Stakeholders weigh in at different stages, sometimes with […] The post AI is
Learn how banks can combine customer insights, centralized decisioning, and agentic AI in SAS Viya to deliver more consistent, explainable, and personalized customer interactions across every channel. The post Agentic AI in banking: Turning customer insights into action appeared first on SAS Blogs.
Agentic AI in banking: Turning customer insights into action Read More »
Marketers have made enormous strides with generative AI (GenAI) over the last year, moving from experimentation to large-scale deployment. But the next shift in AI maturity – agentic AI – is already underway. This shift will push organizations beyond prompt-based productivity and into a world where AI can act, learn […] The post Are you
Are you an agentic AI Observer, Planner or Adopter? Read More »
Customer engagement is entering a new era that’s evolving very quickly. And it’s not defined by more messages or channels – it centers on intelligence, autonomy and trust. As organizations rethink how they connect with customers, a new model is emerging: engagement that predicts, learns and acts with purpose. In […] The post What’s next
Reading Time: 6 minutesConsider this holiday scenario: A shopper visits a website to find the perfect Christmas gifts. They spend time browsing and select a cozy sweater, a matching scarf, and a pair of gloves. Ready to purchase, they add the items to their cart but then abandon it and leave the site. This highlights
Online Cart Abandonment: The Best Strategies For eCommerce Read More »
