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Following our webinar on 5 May, our panelists respond to the questions we didn’t get to on the day. How comms leaders need to adapt to this new AI shift at the workplace? AI is already shaping your organisation’s reputation — whether you’re managing it or not. On 5 May, Isentia brought together three leading […]
There is a new frontier where public perception is shaped: Large Language Models. Right now, LLMs are answering critical questions about your organisation. What are they saying? And more importantly, which sources are shaping those answers? To navigate this landscape, public relations professionals don’t need generic tools, but rather technology that speaks their language, and
Introducing Lumina AI View: AI Visibility Built for PR & Comms Read More »
Technical hiring is less an information problem than an interpretation problem. This piece explores how AI can narrow that gap The post An Open Letter to Hiring Teams Living With Technical Recruiting’s Interpretation Problem appeared first on Fusemachines.
An Open Letter to Hiring Teams Living With Technical Recruiting’s Interpretation Problem Read More »
If I’ve learned anything in my decades covering the tech industry, it’s that we have a pathological obsession with “the engine.” In the 90s, we obsessed over clock speeds while our software crashed. In the 2000s, we obsessed over browser […] The post Lenovo Cracks the Code for Rapid AI Deployment with Massive Internal Expertise
Why PR and comms teams need to take LLM visibility seriously — and what to do about it The next time a journalist, investor or potential customer wants to know about your organisation, it’s now increasingly likely they won’t Google you. They’ll ask an AI. They’ll type a question into ChatGPT, Claude or Gemini, something
If AI can’t find you, neither can your stakeholders Read More »
If I’ve learned anything in my decades covering the tech industry, it’s that we have a pathological obsession with “the engine.” In the 90s, we obsessed over clock speeds while our software crashed. In the 2000s, we obsessed over browser […] The post Lenovo Cracks the Code for Rapid AI Deployment with Massive Internal Expertise
What 71 stories, 400+ perspectives, and 50 million audience impressions reveal about the media narratives shaping the 2026–27 Federal Budget. The 2026–27 Federal Budget was released on 12 May and included some of the most ambitious policy changes in years. Labor Treasurer Jim Chalmers described it as a budget of ‘reform and resilience’, and the
The latest stories and perspectives from a budget that broke the rules Read More »
In the technology world, we often talk about “inflection points” as if they are common occurrences. They aren’t. Most companies spend decades searching for one, only to miss the turn when it finally arrives. But today, AMD didn’t just meet […] The post The AMD Inflection and How Execution and AI Strategy Are Redefining the
Isentia’s budget night analysis of stakeholder reactions straight from lock-up this evening in Parliament House as stakeholders addressed the Conga-line, along with fresh analysis of key stakeholder media releases from a range of sectors. The 60-Second Summary The 2026 Federal Budget is a story of broken promises and big bets. The Labor government went where
Federal Budget 2026: Tax reform divides, housing dominates, and the sectors left wanting Read More »
For decades, the technology industry lived and breathed by the cadence of a few select “can’t-miss” events. We remember the peak of COMDEX, the frenzy of early Macworlds, and, most importantly for the silicon world, the Intel Developer Forum (IDF). […] The post The Coming AI Storm and Why AMD’s coming July Event Is the
The Coming AI Storm and Why AMD’s coming July Event Is the New Industry North Star Read More »
