Viewpoint

Thai is one of the most challenging languages for automated sentiment analysis. It is tonal, scriptless in word boundaries, and rich in particles and honorifics that carry sentiment signals invisible to most NLP (natural language processing) models. With 56 million LINE users, over 44 million TikTok users aged 18+, and tens of millions of active […]

The communications landscape is accelerating. As we move deeper into 2026, PR and communications professionals across the Asia-Pacific region face a fundamental challenge: chatbots like ChatGPT and Gemini are great aids, but are ultimately limited by being a generalist technology. The question is: how do you raise the bar and utilise AI tools specific to

Media monitoring is the reactive foundation of tracking brand mentions and keywords across print, broadcast, online, and social channels—the “what”. Media intelligence transcends this by applying context and interpretation to transform raw data into strategic insights—the “so what” and “now what”—enabling C-suite leaders to mitigate crises, shift brand strategy, and value real-world impact over simple