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How Singapore Government & Public Sector Teams Use Media Intelligence and AI to Track Public Sentiment

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What Google’s 2026 AI Search Overhaul Means for How APAC Brands Monitor Their Reputation Online

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How can leaders communicate in an age of scrutiny?

Audiences have quietly moved from giving leaders — CEOs and operational leaders — the benefit of the doubt to actively scrutinising them. Smarter communication leaders have realised that content with proof and evidence, over anything performative, is much more valued by audiences.   Our latest report analyses how top communications leaders are discussed by audiences online

How can leaders communicate in an age of scrutiny? Read More »

How can leaders communicate in an age of scrutiny?

Audiences have quietly moved from giving leaders — CEOs and operational leaders — the benefit of the doubt to actively scrutinising them. Smarter communication leaders have realised that content with proof and evidence, over anything performative, is much more valued by audiences.   Our latest report analyses how top communications leaders are discussed by audiences online

How can leaders communicate in an age of scrutiny? Read More »

Inside the AI Shift: Your Questions Answered

Following our webinar on 5 May, our panelists respond to the questions we didn’t get to on the day. How comms leaders need to adapt to this new AI shift at the workplace? AI is already shaping your organisation’s reputation — whether you’re managing it or not. On 5 May, Isentia brought together three leading

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Thai-Language NLP and sentiment analysis: a buyer’s accuracy guide for social listening

Thai is one of the most challenging languages for automated sentiment analysis. It is tonal, scriptless in word boundaries, and rich in particles and honorifics that carry sentiment signals invisible to most NLP (natural language processing) models. With 56 million LINE users, over 44 million TikTok users aged 18+, and tens of millions of active

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How social listening tools assist influencer ROI measurement in the Philippines

The Philippines has the world’s highest rate of influencer followership. According to DataReportal’s Digital 2025 report, 44.9 percent of Filipino internet users follow influencers — the highest rate globally. Combined with 8.36 platforms used per month and nearly five hours of daily social media time (Meltwater, 2026), the Philippines represents an influencer marketing ecosystem of

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Malaysia’s 2024 PDPA overhaul: what social listening buyers must change now?

Malaysia’s Personal Data Protection (Amendment) Act 2024 represents the most significant overhaul of data privacy regulation in the country’s history. Implemented across three phases between January and June 2025, the amendments introduce mandatory Data Protection Officer appointments, 72-hour breach notification requirements, new sensitive data classifications for biometric information, and maximum penalties increased from RM 300,000

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Top 5 AI Tools for PR: Strategic Intelligence for APAC Communications Leaders in 2026

The communications landscape is accelerating. As we move deeper into 2026, PR and communications professionals across the Asia-Pacific region face a fundamental challenge: chatbots like ChatGPT and Gemini are great aids, but are ultimately limited by being a generalist technology. The question is: how do you raise the bar and utilise AI tools specific to

Top 5 AI Tools for PR: Strategic Intelligence for APAC Communications Leaders in 2026 Read More »

From Media Monitoring to Media Intelligence: Why Insight, Context, and Interpretation Matter

Media monitoring is the reactive foundation of tracking brand mentions and keywords across print, broadcast, online, and social channels—the “what”. Media intelligence transcends this by applying context and interpretation to transform raw data into strategic insights—the “so what” and “now what”—enabling C-suite leaders to mitigate crises, shift brand strategy, and value real-world impact over simple

From Media Monitoring to Media Intelligence: Why Insight, Context, and Interpretation Matter Read More »