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When every second counts: Georgia-Pacific masters real-time AI with SAS

Georgia-Pacific didn’t treat AI as a science project or a luxury add-on while researching solutions. They made it core to operations, scaling intelligent decisions across an enterprise as massive as their manufacturing footprint. Georgia-Pacific manufactures products used every day, like bath tissue, boxes and lumber, across more than 150 sites […] The post When every […]

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AI ROI for SMBs: A practical guide for leaders who want results

For small and midsize businesses (SMBs), AI is no longer optional. But for many leaders, the real challenge is making those investments pay off. That’s where things often break down. Too many AI initiatives start with tools instead of outcomes. They stay stuck in pilot mode. Or they deliver insights […] The post AI ROI

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Cracking the recausticizing code: How Georgia-Pacific stabilizes centuries-old process with AI

Recausticizing is the beating heart of pulp production. Sure, it’s chemistry, too, but it’s anything but boring science. For Georgia-Pacific, mastering this heartbeat’s rhythm has meant protecting profits, safeguarding quality and rewriting what’s possible on the mill floor. Georgia-Pacific, one of the world’s largest manufacturers of tissue, pulp, packaging and […] The post Cracking the

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The business of making decisions

Settling a claim. Underwriting a policy. Serving a customer. Every step in insurance is a decision and every decision shapes trust. From quote to claim, insurers operate in a continuous loop of high-stakes choices. These are the moments that determine whether customers feel protected or exposed. That pressure is only […] The post The business

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What’s possible when data and determination come together

What we do matters. For 50 years, SAS has helped customers turn data into decisions that move the world forward. In 2025, that impact came to life in more than 30 new customer stories – organizations using SAS to move faster, adapt with confidence and deliver outcomes that improve lives, […] The post What’s possible

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