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If AI can’t find you, neither can your stakeholders

Why PR and comms teams need to take LLM visibility seriously — and what to do about it The next time a journalist, investor or potential customer wants to know about your organisation, it’s now increasingly likely they won’t Google you. They’ll ask an AI. They’ll type a question into ChatGPT, Claude or Gemini, something […]

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Lenovo Cracks the Code for Rapid AI Deployment with Massive Internal Expertise and Library Access

If I’ve learned anything in my decades covering the tech industry, it’s that we have a pathological obsession with “the engine.” In the 90s, we obsessed over clock speeds while our software crashed. In the 2000s, we obsessed over browser […] The post Lenovo Cracks the Code for Rapid AI Deployment with Massive Internal Expertise

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The latest stories and perspectives from a budget that broke the rules

What 71 stories, 400+ perspectives, and 50 million audience impressions reveal about the media narratives shaping the 2026–27 Federal Budget. The 2026–27 Federal Budget was released on 12 May and included some of the most ambitious policy changes in years.  Labor Treasurer Jim Chalmers described it as a budget of ‘reform and resilience’, and the

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The AMD Inflection and How Execution and AI Strategy Are Redefining the Semiconductor Hierarchy

In the technology world, we often talk about “inflection points” as if they are common occurrences. They aren’t. Most companies spend decades searching for one, only to miss the turn when it finally arrives. But today, AMD didn’t just meet […] The post The AMD Inflection and How Execution and AI Strategy Are Redefining the

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Federal Budget 2026: Tax reform divides, housing dominates, and the sectors left wanting

Isentia’s budget night analysis of stakeholder reactions straight from lock-up this evening in Parliament House as stakeholders addressed the Conga-line, along with fresh analysis of key stakeholder media releases from a range of sectors. The 60-Second Summary The 2026 Federal Budget is a story of broken promises and big bets. The Labor government went where

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The Coming AI Storm and Why AMD’s coming July Event Is the New Industry North Star

For decades, the technology industry lived and breathed by the cadence of a few select “can’t-miss” events. We remember the peak of COMDEX, the frenzy of early Macworlds, and, most importantly for the silicon world, the Intel Developer Forum (IDF). […] The post The Coming AI Storm and Why AMD’s coming July Event Is the

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Vietnamese language NLP and analyst methodology for social listening

Vietnamese poses three interconnected challenges for automated sentiment analysis. Academic researchers consistently identify Vietnamese as a low-resource language for NLP, with limited annotated datasets and few pre-trained models available compared to English or other high-resource languages. Why Vietnamese NLP is uniquely challenging First, the diacritical dependency. Vietnamese uses the Latin alphabet augmented with diacritical marks.

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Introducing Translator Copilot: Bridging Customers and Translators with AI  

Translator Copilot is Unbabel’s new AI assistant built directly into our CAT tool. It leverages large language models (LLMs) and Unbabel’s proprietary Quality Estimation (QE) technology to act as a smart second pair of eyes for every translation. From checking whether customer instructions are followed to flagging potential errors in real time, Translator Copilot strengthens

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Unbabel’s Latest Releases – Q1 2025

Innovation never stops at Unbabel, and we’re thrilled to share our latest product enhancements designed to make your multilingual communication more powerful, efficient, and cost-effective. This quarter’s releases focus on expanding language capabilities, improving translator tools, and giving you greater control over your projects. Let’s dive into what’s new! New TowerLLM Versions: More Languages, Better

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Introducing Translator Copilot: Bridging Customers and Translators with AI  

Translator Copilot is Unbabel’s new AI assistant built directly into our CAT tool. It leverages large language models (LLMs) and Unbabel’s proprietary Quality Estimation (QE) technology to act as a smart second pair of eyes for every translation. From checking whether customer instructions are followed to flagging potential errors in real time, Translator Copilot strengthens

Introducing Translator Copilot: Bridging Customers and Translators with AI   Read More »