Audiences have quietly moved from giving leaders — CEOs and operational leaders — the benefit of the doubt to actively scrutinising them. Smarter communication leaders have realised that content with proof and evidence, over anything performative, is much more valued by audiences.
Our latest report analyses how top communications leaders are discussed by audiences online and reveals what actually earns trust and reputation in an age of scrutiny.
In the report, we unpack how:
Comms leaders’ online presence is affected because of increased audience scrutiny
Operational leaders out-communicate CEOs and audiences read them as more authentic
Proof, people, and place are prioritised in comms leaders’ posts — that in turn deepens trust the most
Isentia’s AI-built suite of tools can help uncover the right story for the comms leader of today
To access the full report, fill in the form below:
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