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OpenAI to test ads in ChatGPT as it burns through billions

On Friday, OpenAI announced it will begin testing advertisements inside the ChatGPT app for some US users in a bid to expand its customer base and diversify revenue. The move represents a reversal for CEO Sam Altman, who in 2024 described advertising in ChatGPT as a “last resort” and expressed concerns that ads could erode […]

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ChatGPT to start showing ads in the US

Ads to be placed alongside answers as OpenAI looks to beef up revenue for flagship AI productChatGPT will start including advertisements beside answers for US users as OpenAI seeks a new revenue stream.The ads will be tested first in ChatGPT for US users only, the company announced on Friday, after increasing speculation that the San

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L’Oréal brings AI into everyday digital advertising production

Producing digital advertising at global scale has become less about one standout campaign and more about volume, speed, and consistency. For consumer brands operating across dozens of markets, the challenge is not creativity alone, but how to keep content flowing without repeating expensive production cycles. That pressure is pushing some large companies to test where

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Elon Musk’s X fined €120m by EU in first clash under new digital laws

Ruling likely to put European Commission on collision course with billionaire, and possibly Donald TrumpElon Musk’s social media platform, X, has been fined €120m (£105m) after it was found in breach of new EU digital laws, in a high-stakes ruling likely to put the European Commission on a collision course with the US billionaire and

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