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Why Disney is embedding generative AI into its operating model

ai, AI Business Strategy, AI in Action, Artificial Intelligence, Business, Creative Industries, Deep Dives, enterprise, Entertainment & Media, Features, Generative AI, Governance, Regulation & Policy, OpenAI

For a company built on intellectual property, scale creates a familiar tension. Disney needs to produce and distribute content across many formats and audiences, while keeping tight control over rights, safety, and brand consistency. Generative AI promises speed and flexibility, but unmanaged use risks creating legal, creative, and operational drag. Disney’s agreement with OpenAI shows […]

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Zara’s use of AI shows how retail workflows are quietly changing

AI Business Strategy, Artificial Intelligence, Creative Industries, Deep Dives, enterprise, Generative AI, image generation, Marketing AI, Retail, Retail & Logistics AI

Zara is testing how far generative AI can be pushed into everyday retail operations, starting with a part of the business that rarely gets attention in technology discussions: product imagery. Recent reporting shows the retailer using AI to generate new images of real models wearing different outfits, based on existing photoshoots. Models remain involved in

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Roblox brings AI into the Studio to speed up game creation

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Roblox is often seen as a games platform, but its day-to-day reality looks closer to a production studio. Small teams release new experiences on a rolling basis and then monetise them at scale. That pace creates two persistent problems: time lost to repeatable production work, and friction when moving outputs between tools. Roblox’s 2025 updates

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BNP Paribas introduces AI tool for investment banking

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BNP Paribas is testing how far AI can be pushed into the day-to-day mechanics of investment banking. According to Financial News, the bank has rolled out an internal tool called IB Portal, designed to help bankers assemble client pitches more quickly and with less repetition. Pitch preparation sits at the centre of investment banking work.

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Inside the playbook of companies winning with AI

AI and Us, AI Business Strategy, AI in Action, Artificial Intelligence, business strategy, enterprise, Features, Human-AI Relationships, Inside AI, OpenAI, sovereignty, Special Reports & Series, Trust, Bias & Fairness, World of Work

Many companies are still working out how to use AI in a steady and practical way, but a small group is already pulling ahead. New research from NTT DATA outlines a playbook that shows how these “AI leaders” set themselves apart through strong plans, firm decisions, and a disciplined approach to building and using AI

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Accenture and Anthropic partner to boost enterprise AI integration

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Accenture and Anthropic are setting out to boost enterprise AI integration with a newly-expanded partnership. While 2024 was defined by corporate curiosity regarding Large Language Models (LLMs), the current mandate for business leaders is operationalising these tools to achieve a return on investment. The new Accenture Anthropic Business Group combines Anthropic’s model capabilities with Accenture’s

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OpenAI targets AI skills gap with new certification standards

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Adoption of generative AI has outpaced workforce capability, prompting OpenAI to target the skills gap with new certification standards. While it’s safe to say OpenAI’s tools have reached mass adoption, organisations struggle to convert this usage into reliable output. To address this, OpenAI has announced ‘AI Foundations,’ a structured initiative designed to standardise how employees

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OpenAI: Enterprise users swap AI pilots for deep integrations

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According to OpenAI, enterprise AI has graduated from the sandbox and is now being used for daily operations with deep workflow integrations. New data from the company shows that firms are now assigning complex and multi-step workflows to models rather than simply asking for text summaries. The figures illustrate a hard change in how organisations

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AWS re:Invent 2025: Frontier AI agents replace chatbots

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According to AWS at this week’s re:Invent 2025, the chatbot hype cycle is effectively dead, with frontier AI agents taking their place. That is the blunt message radiating from Las Vegas this week. The industry’s obsession with chat interfaces has been replaced by a far more demanding mandate: “frontier agents” that don’t just talk, but

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AI in manufacturing set to unleash new era of profit

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Manufacturing executives are wagering nearly half their modernisation budgets on AI, betting these systems will boost profit within two years. This aggressive capital allocation marks a definitive pivot. AI is now seen as the primary engine for financial performance. According to the Future-Ready Manufacturing Study 2025 by Tata Consultancy Services (TCS) and AWS, 88 percent

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