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Online audiences seeking out authentic and passionate voices as antidote to AI-generated contentFor years, social media fame has been associated with the red carpet glamour of the Kardashians and Cristiano Ronaldo’s megawatt sporting celebrity, but millions of users globally are increasingly turning their attention to unassuming heroes drawn from everyday life.TikTok says a range of […]
Big brands such as Sainsbury’s and M&S also selling directly in app through links in videos and livestreamsIt is better known for its viral dances and for making hits out of forgotten songs, but the social media site TikTok is becoming a force to be reckoned with as a shopping platform.Major retailers such as Marks
‘A gamechanger’: 200,000 UK small businesses sign up to TikTok Shop Read More »
Emphasis this year is on nostalgia as present day feels ‘a bit more uncertain’, say trend expertsTinsel, DIY tree decorations, deep burgundy drapes – and Home Alone on VHS. Christmas has gone retro on TikTok, and in people’s living rooms.The app has reported a surge in Christmas decor videos, with an emphasis on nostalgia as
Tinsel and Home Alone back in style as TikTok seeks comfort in #90sChristmas Read More »
ByteDance has signed a binding agreement to transfer control of TikTok’s US operations to a consortium of predominantly American investors led by Oracle and private equity firm Silver Lake, Axios reported, citing an internal company memo. This brings an end to years of regulatory uncertainty around the short-video app. The deal also includes Abu Dhabi-based
Oracle and Silver Lake Take Control of TikTok’s US Business Read More »
Hundreds of videos on TikTok and elsewhere impersonate experts to sell supplements with unproven effectsTikTok and other social media platforms are hosting AI-generated deepfake videos of doctors whose words have been manipulated to help sell supplements and spread health misinformation.The factchecking organisation Full Fact has uncovered hundreds of such videos featuring impersonated versions of doctors
AI deepfakes of real doctors spreading health misinformation on social media Read More »
Gordon McKee, whose explainer has racked up 3m views, leads way as party tries to harness power of social mediaUK politics live – latest updatesA perennial head-scratcher for progressives is how to craft a simple, compelling message on the economy. One Labour MP found the answer in a few packets of M&S biscuits.Gordon McKee, who
Explaining UK debt with biscuits: Labour MPs get the hang of viral content Read More »
As Meta begins deleting accounts and the deadline looms, children have already begun to flock to platforms not included in the banned list, like Coverstar, Lemon8, Yope and RednoteAustralia social media ban explained: everything you need to knowGet our breaking news email, free app or daily news podcastAs Australia prepares to block under-16s from accessing
Researchers uncovered 354 AI-focused accounts that had accumulated 4.5bn views in a monthHundreds of accounts on TikTok are garnering billions of views by pumping out AI-generated content, including anti-immigrant and sexualised material, according to a report.Researchers said they had uncovered 354 AI-focused accounts pushing 43,000 posts made with generative AI tools and accumulating 4.5bn views
Anti-immigrant material among AI-generated content getting billions of views on TikTok Read More »
