Generative AI

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The Fitbit Air is a good wearable weighed down by a chatty AI “coach”

Smartwatches can track your health stats, but they also do a lot of other things you might not always want or need. The $100 Fitbit Air tracker ditches the screens that have become common on people’s wrists, leaving behind a tiny puck of health sensors you can often forget you’re wearing. You will not, however, […]

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Fitbit Air side view

The Fitbit Air is a good wearable weighed down by a chatty AI “coach”

Smartwatches can track your health stats, but they also do a lot of other things you might not always want or need. The $100 Fitbit Air tracker ditches the screens that have become common on people’s wrists, leaving behind a tiny puck of health sensors you can often forget you’re wearing. You will not, however,

The Fitbit Air is a good wearable weighed down by a chatty AI “coach” Read More »

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Amazon brings AI shopping assistant to retailers with Kate Spade

Amazon is offering its AI shopping technology to other retailers through a new Agentic Shopping Assistant built on AWS, with Kate Spade among the first brands to use it. The service allows retailers to build AI shopping assistants for their own websites and apps. Amazon said each deployment can be customised to a retailer’s catalogue,

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Google’s new Gemma 4 12B model is designed to run on any laptop with 16 GB of RAM

The generative AI boom has driven the cost of memory into the stratosphere, and Google is a key part of that trend. So it’s only fitting that Google should offer some less RAM-hungry local AI models. The company has announced the release of a new Gemma 4 model that fills a gap in the lineup

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Reviving the promise of AI with RAG, data and agentic

A quick search through headlines reveals a range of AI-related disappointments. Consider that 95% of GenAI pilots fail, according to MIT. Amazon’s Kiro agent recently sparked a 13-hour outage by deleting a production environment. And we can’t forget that the resource and energy strain from a new wave of AI […] The post Reviving the

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What leaders learn when AI meets reality

The global AI market feels more Orwellian than Dickensian these days, with headlines hitting our feed like AI contributed “basically zero” growth to US GDP (2025). This latest revelation represents a series of increasingly worrisome disappointments: 95% of GenAI pilots fail (MIT), Amazon’s Kiro agent sparks 13-hour outage by deleting […] The post What leaders

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Are you an agentic AI Observer, Planner or Adopter?

Marketers have made enormous strides with generative AI (GenAI) over the last year, moving from experimentation to large-scale deployment. But the next shift in AI maturity – agentic AI – is already underway. This shift will push organizations beyond prompt-based productivity and into a world where AI can act, learn […] The post Are you

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From Traditional QA to AI Assurance and Governance

Breaking the Black Box: From Traditional QA to AI Assurance and Governance

I recently had the opportunity to review IMDA’s Starter Kit for Testing LLM-Based Applications for Safety and Reliability. As someone who has spent over 14 years in Quality Assurance, I was curious to see how established testing principles are being adapted to address the unique challenges introduced by Large Language Models (LLMs). What I expected

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Breaking the Black Box: From Traditional QA to AI Assurance and Governance

Testing for Trust: What IMDA’s LLM Testing Starter Kit Teaches Us At Spritle About AI Assurance

Breaking the Black Box: From Traditional QA to AI Assurance and Governance I recently had the opportunity to review IMDA’s Starter Kit for Testing LLM-Based Applications for Safety and Reliability. As someone who has spent over 14 years in Quality Assurance, I was curious to see how established testing principles are being adapted to address

Testing for Trust: What IMDA’s LLM Testing Starter Kit Teaches Us At Spritle About AI Assurance Read More »

YouTube to begin automatically labeling AI videos

AI content creation tools like Google’s new Omni model threaten to make reality even harder to discern from AI fantasy, but YouTube is taking an important step toward verifying video origins. After debuting wishy-washy AI content labeling in 2024, Google will begin using more prominent labeling for AI videos, and the site will no longer

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