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Convincing the Board: A Retail Leader’s AI Blueprint

Boards don’t reject AI because they doubt the technology. They reject it when strategies lack ROI clarity, governance structure, or a clear execution plan. This blueprint helps retail leaders build AI strategies that secure board approval and drive real business value. The post Convincing the Board: A Retail Leader’s AI Blueprint appeared first on Fusemachines.

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Staying Ahead of AI Disruption: Lessons for Retail Executives

Retail AI Disruption is reshaping operations, competition, and customer experience. Discover actionable strategies for executives to deploy AI, optimize operations, and scale solutions that deliver measurable results in weeks, not months. The post Staying Ahead of AI Disruption: Lessons for Retail Executives appeared first on Fusemachines.

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Webinar: how can leaders rebuild eroding public trust through authentic communication?

In a post-AI world where misinformation spreads faster than facts, trust in leadership has hit an all-time low. According to the latest Edelman Trust Barometer, we are witnessing a steep decline in how much the public trusts CEOs and institutions. So, how do leaders rebuild that capital? In a recent webinar hosted by Isentia, we

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Beyond the “Easy Button”: architecting a new, smarter era of comms measurement

Ngaire Crawford, Director of Insights, ANZ In leadership meetings across the industry, a single question has become unavoidable: “What is our AI strategy?” Behind this question is often the unspoken hope for an “AI Easy Button”: a mythical, one-click solution to our most complex measurement challenges. As someone who spends a large portion of my time

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Australia’s social media ban played out in the headlines

Australia’s upcoming social media ban for minors hasn’t been primarily driven organic debate. Instead, it’s unfolded through a deliberate, tightly paced sequence of government-led communications, each phase designed to build momentum, secure legitimacy, and keep control of the public narrative. What we’re seeing in the media data isn’t a spontaneous rise in interest, but a

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Muslim travel in the modern era: how brands cater to serve cultures more inclusively

The global landscape of Muslim travel has fundamentally changed in the post-pandemic era. We are no longer talking about a niche market but about a dynamic, rapidly expanding demographic reshaping global tourism. We recently worked on a co-branded report with Have Halal, Will Travel (HHWT), which included an analysis of 1.4 million data points on

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Building stakeholder strategies that work in the real world

Many organisations know stakeholder engagement matters, but turning that knowledge into an approach that consistently works is another story. At the recent webinar How to Master Your Stakeholder Strategy, leaders from Meridian Energy, the Victorian Department of Families, Fairness and Housing, and Isentia shared lessons from the field on what meaningful engagement really looks like.

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How to rebuild brand trust through authentic communication

During reputational crises, many brands find themselves pressed into strategies that are entirely reactive. However, a better understanding of a brand’s audience and stakeholders – how they communicate and what they value – would empower brands and the teams running their messaging to respond more authentically, helping comms land in the right way at the

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How Isentia helps the City of Burnside manage its reputation and anticipate complex issues

With a population of over 46,000 and a reputation for heritage streetscapes, and parks, the City of Burnside is one of Adelaide’s most well-known residential councils. But managing communications in a busy media landscape is no easy task. The council needed to ensure positive stories reached the public, while also tracking emerging issues and maintaining

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