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This model is not a real person: how AI is shaking up fashion – video

ai, AI (Artificial Intelligence), Artificial Intelligence, Australian fashion, Australian lifestyle, Fashion

From digital twins to models ‘sculpted’ by programmers, generative AI has been popping up all over the fashion industry. When an Australian e-commerce retailer started using AI-generated models to sell products, lifestyle editor Alyx Gorman had to see if the garments were more than mere pixels.The Iconic, which sells the dress worn in this video, […]

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The devil owns Amazon: big tech has infiltrated the fashion world – will we see a revolt?

ai, AI (Artificial Intelligence), Amazon, Anna Wintour, Artificial Intelligence, Fashion, Jeff Bezos, Life and style, Met Gala, Met Gala 2026, Technology

Anna Wintour has welcomed the Bezoses – and their patronage – with open arms. But after a controversial Met Gala, industry insiders are less enthusiasticThe press conference for the Met Costume Institute’s spring exhibition is always a stately affair, but this year it was giving “feudal lady addresses her serfs” or perhaps “Marie Antoinette during

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Why is Silicon Valley suddenly obsessed with being tasteful?

ai, AI (Artificial Intelligence), Artificial Intelligence, Fashion, Fashion industry, Life and style, Men's coats and jackets, Men's fashion, OpenAI, Palantir, Technology, Technology sector

Whether it’s Palantir selling a $239 chore coat, Anthropic taking over a coffee shop or executives walking the red carpet at the Met Gala, tech’s biggest players are pivoting to fashion to sell their brands – and attempt to appear cooler in the processLast week, the US spy tech and data firm Palantir launched its

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Shares in Allbirds surge after maker of wool sneakers announces pivot to AI

ai, AI (Artificial Intelligence), Artificial Intelligence, Business, Fashion, Stock markets, Technology, US news

Rebrand as NewBird AI sent shares up 582% in bizarre and rapid turnaround for firm that had fallen on hard timesAllbirds, the maker of minimalist wool sneakers beloved by Silicon Valley, announced on Wednesday that it is leaving shoes behind and pivoting to artificial intelligence. The new focus and rebrand as “NewBird AI” sent the

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Superstates and spheres of influence | Brief letters

ai, AI (Artificial Intelligence), Artificial Intelligence, Books, Children, Donald Trump, Fashion, George Orwell, Labour, Politics, Social media, Society, UK news, US foreign policy, US news, US politics, Young people

Orwell’s insight | Antisocial media | AI takeover | Howff Club | Beyond the TamarInteresting article by Brendan Simms of Cambridge University on spheres of influence in the world (Has a Nazi theorist’s vision of a world divided into ‘great spaces’ found a new advocate in Trump?, 16 January). Is anyone else reminded of the three

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How to dress for work without spending a fortune – or sacrificing personal style

ai, AI (Artificial Intelligence), Artificial Intelligence, Fashion, Fitness, Food, Health, Health & wellbeing, Life and style, New Year, Technology, Winter

Also: advice to reduce screen time, how to maximize your toaster oven, the best gloves and at-home fitness staples This piece was originally published in the Filter US newsletter on buying fewer, better things. Sign up here to get early access to itEach week we cut through the noise to bring you smart, practical recommendations

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Game On: the Swiss sports brand using hi-tech and chutzpah to challenge Nike and Adidas

ai, AI (Artificial Intelligence), Artificial Intelligence, Business, Europe, Fashion, Life and style, Men's shoes, Men's sportswear, Robots, Roger Federer, Running, Sport, Switzerland, Technology, Tennis, Travel & leisure, Women's shoes, Women's sportswear, World news

Zurich-based firm taps into latest robot tech to ‘fibre-spray’ high-end sports shoes worn by the likes of Roger FedererA robot leg whirs around in a complex ballet as an almost invisible spray of “flying fibre” builds a hi-tech £300 sports shoe at its foot.This nearly entirely automated process – like a sci-fi future brought to

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The rise of the analogue bag: fashion’s answer to doomscrolling

Accessories, ai, AI (Artificial Intelligence), Artificial Intelligence, Consumer affairs, Craft, Digital media, Fashion, Handbags, Hobbies, Knitting, Life and style, Media, Mental health, Mobile phones, Money, Smartphones, Social media, Society, Technology, Telecoms, UK news, World news

As screen fatigue grows, a new trend is swapping smartphones for crosswords and sketchbooks – turning the humble bag into a tool for offline livingThere’s a new “it” bag – but this time it is not about a designer label or splashy logo. Instead, it’s what is inside that counts.So-called analogue bags, filled with activities

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An air fryer, 3D printer and streaming subscription: 11 items on our 2026 wishlist

ai, AI (Artificial Intelligence), Artificial Intelligence, Fashion, Food, Gadgets, Headphones, Life and style, New Year, Paramount+, Shopping trips, Shops and shopping, Technology, Travel

You can’t always get what you want – even when you review products for a living. From kitchen splurges to fashion staples, this is what our contributors dream ofSimple daily rituals for building fun, calm and play into your days in 2026Sign up for the Filter US newsletter, your weekly guide to buying fewer, better

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