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End-to-End Bayesian Marketing Mix Modeling with Google Meridian: Media Measurement, ROI Analysis, and Budget Optimization

ai, AI (Artificial Intelligence), AI Infrastructure, Applications, Artificial Intelligence, Editors Pick, Staff, Technology, Tutorials

In this tutorial, we build a complete Bayesian marketing mix modeling workflow using Google Meridian. We begin by installing the required libraries, verifying GPU availability, and exploring a geo-level marketing dataset that includes media impressions, spend, controls, promotions, conversions, population, and revenue. We then map the raw columns to Meridian’s data schema, define interpretable ROI-based […]

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Anthropic’s AI used fake identities, malware in rogue attack on GitHub project

ai, AI (Artificial Intelligence), AI & Machine Learning, AI & ML, AI & Society, AI 2025 trends

Routine cybersecurity testing of frontier AI models sparked a series of unexpected security incidents—the most serious case arising when Anthropic’s Mythos 5 model attempted to insert malicious code into an open source software application and created fake identities to deceive the human developers maintaining the project. The security incidents occurred during a cyber evaluation of

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Scientists reviewed 54 Asian oak species; 40 had no backup in any botanical collection…

ai, AI (Artificial Intelligence), Artificial Intelligence

Almost three-quarters of Asian oak species find themselves without live representations in botanical gardens, putting countless vulnerable trees in danger of extinction. Agriculture and logging pose significant threats to these essential forest ecosystems. To combat this, immediate fieldwork and seed collection efforts are being organized to safeguard endangered species. The overarching objective of these conservation

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Meta AI Releases Muse Code (Beta): A Terminal Coding Agent Powered by the New Muse Spark 1.2 Model

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Meta AI has released Muse Code (in beta), a terminal coding agent in beta, powered by its new Muse Spark 1.2 model. Meta positions the pair as its next step toward the frontier, with larger models on the way. Muse Code targets complex software engineering across large repositories: it plans changes, writes code, and validates

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Reddit signals ominous upcoming “changes” for old.reddit.com

ai, AI (Artificial Intelligence), AI & Machine Learning, AI & ML, AI & Society, AI 2025 trends

Old.reddit.com’s days appear to be numbered. Reddit has strayed from saying that it will shutter the website, which many long-time Redditors prefer for its layout, navigation, and fewer feed recommendations. In a blog post today, Reddit made a vague statement about upcoming “changes” to Old Reddit: Read full article Comments

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