Artificial Intelligence

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How AI is destabilising trust and reputation amongst audiences?

Would you trust a brand more if an AI model recommended it? For many, the answer is yes – and it’s changing the very nature of PR & Comms. Our latest report digs into the changing nature of trust, as audiences turn to AI models for quick answers instead of going to organisations or media

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‘Don’t try to master AI’: Former Google chief Jeff Dean’s advice to Gen Z entering the job market

After 27 years at Google, AI veteran Jeff Dean has a message for young professionals: keeping up with every AI development may not be the best way to build a career. Instead, he advocates curiosity, connecting ideas and taking on meaningful long-term problems.

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Nine CEO confident new AI laws will deliver a ‘world of growth in publishing’ as network slashes costs

Matt Stanton says company has ‘good pipeline’ of AI deals ahead even as it aims to cut $160m in costsFollow our Australia news live blog for latest updatesGet our breaking news email, free app or daily news podcastThe head of Nine Entertainment sees a “world of growth in publishing” on the horizon backed by laws

Nine CEO confident new AI laws will deliver a ‘world of growth in publishing’ as network slashes costs Read More »