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AI evolving as core intelligence layer in Indias fintech transformation: ASSOCHAM-KPMG report

India’s fintech ecosystem is entering a defining phase of transformation, where Artificial Intelligence (AI) is evolving from a tool for automation and analytics into a strategic capability that can autonomously execute, optimise and enhance financial services.

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Why is tracking government visibility on LLMs different from tracking brands?

The advent of LLMs and AI search means that there has been a colossal shift in how audiences are consuming information today,  and a reciprocal shift in how all types of organisations, from government agencies to brands are responding . But while discussion amongst PR and comms pros tends to fall disproportionately on how brands

Why is tracking government visibility on LLMs different from tracking brands? Read More »