Artificial Intelligence

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How can PR leaders navigate a world where AI is challenging authenticity?

Unreliable AI content is on the rise and fact-checkers have continually declined, that has made any content’s online authenticity questionable. Misinformation is rising and undeniably on an upward trend. How can PR leaders navigate a world where AI is challenging authenticity? With virtual influencers creeping up, fake statements of leaders being circulated and the most […]

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Algal bloom: The local crisis propelled into national spotlight

What began as a localised environmental crisis in South Australia rapidly evolved into a national conversation, shifting from ecological impact to the high-stakes realms of economic survival and political accountability. Our analysis reveals a narrative driven by the devastating images of marine life loss, and by the powerful currents of government action, scientific debate, and

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