Artificial Intelligence

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The measurement masterclass: you asked, we answered

The response to our recent Measurement Masterclass was overwhelming. It confirmed what we already knew: communications professionals across Australia and New Zealand are ready to move beyond “clip counts” and start proving real business value. We had so many questions flooding the chat that we couldn’t get to them all live. But every question asked […]

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Deep-learning model predicts how fruit flies form, cell by cell

During early development, tissues and organs begin to bloom through the shifting, splitting, and growing of many thousands of cells.A team of MIT engineers has now developed a way to predict, minute by minute, how individual cells will fold, divide, and rearrange during a fruit fly’s earliest stage of growth. The new method may one

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AI materials discovery now needs to move into the real world

The microwave-size instrument at Lila Sciences in Cambridge, Massachusetts, doesn’t look all that different from others that I’ve seen in state-of-the-art materials labs. Inside its vacuum chamber, the machine zaps a palette of different elements to create vaporized particles, which then fly through the chamber and land to create a thin film, using a technique

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AI might not be coming for lawyers’ jobs anytime soon

When the generative AI boom took off in 2022, Rudi Miller and her law school classmates were suddenly gripped with anxiety. “Before graduating, there was discussion about what the job market would look like for us if AI became adopted,” she recalls.  So when it came time to choose a speciality, Miller—now a junior associate

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Generative AI hype distracts us from AI’s more important breakthroughs

On April 28, 2022, at a highly anticipated concert in Spokane, Washington, the musician Paul McCartney astonished his audience with a groundbreaking application of AI: He began to perform with a lifelike depiction of his long-deceased musical partner, John Lennon.  Using recent advances in audio and video processing, engineers had taken the pair’s final performance

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