AI (Artificial Intelligence)

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The danger of “siloed” audiences – and how to bridge them

The way different audiences perceive the same piece of news can be  very different, depending on their culture, the way the news is being communicated and any number of contingencies. These disparities can mount up until, in the end, these  audiences are living in completely different realities. One of the biggest challenges for PR professionals

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Leaders gather for New Delhi AI summit as warnings grow over societal risks

A global artificial intelligence summit opens in New Delhi on Monday, tackling issues from job disruption to child safety, though some participants warn its sweeping agenda may hinder firm commitments. Surging demand for generative AI has lifted tech profits and shares, even as concerns mount over social and environmental risks.

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