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WPP to merge ad agencies and cut jobs in radical shake-up to counter AI threat

Advertising, ai, AI (Artificial Intelligence), Artificial Intelligence, Business, Europe, Job losses, Media, Technology, Technology sector, UK news, World news, WPP

Group aims to be ‘simpler, lower-cost, AI-enabled business’ and achieve £500m of annual savings by 2028The beleaguered advertising group WPP has announced a radical restructure to counter the threat posed by the AI revolution, including merging its ad agencies and cutting jobs.Aiming to be “a simpler, lower-cost, AI-enabled business”, the London-based company laid out plans […]

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Mumsnet campaign demands ban on social media for under-16s

Advertising, ai, AI (Artificial Intelligence), Anxiety, Artificial Intelligence, Children's health, Digital media, Health, Internet safety, Media, Mental health, Mobile phones, Mumsnet, Smartphones, Social media, Society, Technology, Telecoms, UK news, Young people

Resembling cigarette packet warnings, the ads highlight dangers and urge people to email MPs Mumsnet has launched a campaign to introduce a ban on social media for under-16s featuring health warnings in the style of those on cigarette packets.The deliberately provocative national advertising campaign calls for all social media to be banned for children under

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Coca-Cola turns to AI marketing as price-led growth slows

Advertising, ai, AI (Artificial Intelligence), AI Business Strategy, Artificial Intelligence, business intelligence, Creative Industries, Marketing, Marketing AI, Social media

Shifting from price hikes to persuasion, Coca-Cola’s latest strategy signals how AI is moving deeper into the core of corporate marketing. Recent coverage of the company’s leadership discussions shows that Coca-Cola is entering what executives describe as a new phase focused on influence not pricing power. According to Mi-3, the company is changing its focus

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UK ad agencies undergo their biggest exodus of staff as AI threatens industry

Advertising, ai, AI (Artificial Intelligence), Artificial Intelligence, Business, Job losses, Media, Technology, WPP

Number of employees declined by more than 14% to 24,963 last year, with fall greatest among younger workersAI is indeed coming – but there is also evidence to allay investor fearsUK advertising agencies had their biggest annual exodus of staff last year, led by younger workers, as artificial intelligence tools threaten to replace workers and

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OpenAI researcher quits over ChatGPT ads, warns of “Facebook” path

Advertising, ai, AI (Artificial Intelligence), AI behavior, AI Ethics, AI sycophancy, anthropic, Artificial Intelligence, Biz & IT, chatbots, ChatGPT, Generative AI, Machine Learning, OpenAI, Sam Altman, sycophancy

On Wednesday, former OpenAI researcher Zoë Hitzig published a guest essay in The New York Times announcing that she resigned from the company on Monday, the same day OpenAI began testing advertisements inside ChatGPT. Hitzig, an economist and published poet who holds a junior fellowship at the Harvard Society of Fellows, spent two years at

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Battle of the chatbots: Anthropic and OpenAI go head-to-head over ads in their AI products

Advertising, ai, AI (Artificial Intelligence), Artificial Intelligence, chatbots, ChatGPT, OpenAI, Sam Altman, Technology, US news

New Anthropic campaign suggests other AI platforms will incorporate targeted ads in their chatbot conversationsThe Seahawks and the Patriots aren’t the only ones gearing up for a fight.AI rivals Anthropic and OpenAI have launched a war of ads trying to court corporate America during one of the biggest entertainment nights of the year. Continue reading…

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OpenAI is hoppin’ mad about Anthropic’s new Super Bowl TV ads

Advertising, ai, AI (Artificial Intelligence), AI assistants, AI behavior, AI Ethics, AI sycophancy, anthropic, Artificial Intelligence, Biz & IT, chatbots, ChatGPT, claude, Dario Amodei, greg brockman, Kate Rouch, Machine Learning, OpenAI, Sam Altman, Super Bowl

On Wednesday, OpenAI CEO Sam Altman and Chief Marketing Officer Kate Rouch complained on X after rival AI lab Anthropic released four commercials, two of which will run during the Super Bowl on Sunday, mocking the idea of including ads in AI chatbot conversations. Anthropic’s campaign seemingly touched a nerve at OpenAI just weeks after

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Coinbase adverts banned in UK for suggesting crypto could ease cost of living crisis

Advertising, ai, AI (Artificial Intelligence), Artificial Intelligence, Business, Cryptocurrencies, Financial Conduct Authority, George Osborne, Media, Politics, Regulators, UK news

Advertising Standards Authority says firm advised by George Osborne ‘trivialised risks of cryptocurrency’A cryptocurrency company advised by George Osborne has been banned from showing a set of adverts that suggested using its services could be a solution to the cost of living crisis.Coinbase, which appointed the former Conservative chancellor to chair its global advisory council

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OpenAI to test ads in ChatGPT as it burns through billions

Advertising, ai, AI (Artificial Intelligence), AI assistants, AI bubble, Artificial Intelligence, Biz & IT, chatbots, ChatGPT, chatgtp, Fidji Simo, Generative AI, Google, Machine Learning, OpenAI, Sam Altman

On Friday, OpenAI announced it will begin testing advertisements inside the ChatGPT app for some US users in a bid to expand its customer base and diversify revenue. The move represents a reversal for CEO Sam Altman, who in 2024 described advertising in ChatGPT as a “last resort” and expressed concerns that ads could erode

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ChatGPT to start showing ads in the US

Advertising, ai, AI (Artificial Intelligence), Artificial Intelligence, ChatGPT, OpenAI, Sam Altman, Technology, US news

Ads to be placed alongside answers as OpenAI looks to beef up revenue for flagship AI productChatGPT will start including advertisements beside answers for US users as OpenAI seeks a new revenue stream.The ads will be tested first in ChatGPT for US users only, the company announced on Friday, after increasing speculation that the San

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