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WPP to merge ad agencies and cut jobs in radical shake-up to counter AI threat

Advertising, ai, AI (Artificial Intelligence), Artificial Intelligence, Business, Europe, Job losses, Media, Technology, Technology sector, UK news, World news, WPP

Group aims to be ‘simpler, lower-cost, AI-enabled business’ and achieve £500m of annual savings by 2028The beleaguered advertising group WPP has announced a radical restructure to counter the threat posed by the AI revolution, including merging its ad agencies and cutting jobs.Aiming to be “a simpler, lower-cost, AI-enabled business”, the London-based company laid out plans […]

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UK ad agencies undergo their biggest exodus of staff as AI threatens industry

Advertising, ai, AI (Artificial Intelligence), Artificial Intelligence, Business, Job losses, Media, Technology, WPP

Number of employees declined by more than 14% to 24,963 last year, with fall greatest among younger workersAI is indeed coming – but there is also evidence to allay investor fearsUK advertising agencies had their biggest annual exodus of staff last year, led by younger workers, as artificial intelligence tools threaten to replace workers and

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