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Game On: the Swiss sports brand using hi-tech and chutzpah to challenge Nike and Adidas

ai, AI (Artificial Intelligence), Artificial Intelligence, Business, Europe, Fashion, Life and style, Men's shoes, Men's sportswear, Robots, Roger Federer, Running, Sport, Switzerland, Technology, Tennis, Travel & leisure, Women's shoes, Women's sportswear, World news

Zurich-based firm taps into latest robot tech to ‘fibre-spray’ high-end sports shoes worn by the likes of Roger FedererA robot leg whirs around in a complex ballet as an almost invisible spray of “flying fibre” builds a hi-tech £300 sports shoe at its foot.This nearly entirely automated process – like a sci-fi future brought to […]

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The 28 gifts and treats Filter US writers are loving this holiday season

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From durable Converse dupes to laundry detergent sheets, our product reviewers reveal what products earned spots in their daily lives The 163 best holiday gift ideas for 2025, vetted by the Guardian US staff Sign up for the Filter US newsletter, your weekly guide to buying fewer, better things At the Filter US, our writers

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