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Top 5 AI Tools for PR: Strategic Intelligence for APAC Communications Leaders in 2026

ai, AI (Artificial Intelligence), Artificial Intelligence, Blog, Viewpoint

The communications landscape is accelerating. As we move deeper into 2026, PR and communications professionals across the Asia-Pacific region face a fundamental challenge: chatbots like ChatGPT and Gemini are great aids, but are ultimately limited by being a generalist technology. The question is: how do you raise the bar and utilise AI tools specific to […]

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From Media Monitoring to Media Intelligence: Why Insight, Context, and Interpretation Matter

ai, AI (Artificial Intelligence), Artificial Intelligence, Blog, Viewpoint

Media monitoring is the reactive foundation of tracking brand mentions and keywords across print, broadcast, online, and social channels—the “what”. Media intelligence transcends this by applying context and interpretation to transform raw data into strategic insights—the “so what” and “now what”—enabling C-suite leaders to mitigate crises, shift brand strategy, and value real-world impact over simple

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Are your metrics stuck in the past? A guide to PR in the age of AI

ai, AI (Artificial Intelligence), Artificial Intelligence, Blog, Viewpoint

As AI adoption accelerates, the PR and Communications landscape is shifting beneath our feet. For many organizations, this technological boom offers incredible efficiency, but it also creates a crisis of measurement. When AI can generate infinite content, measuring success by volume or “Advertising Space Rates” (ASR) or other traditional metrics becomes increasingly obsolete. If we

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Why is CXO engagement dropping (and how to fix it)?

ai, AI (Artificial Intelligence), Artificial Intelligence, Blog, Viewpoint

We are living in the era of the “Creator CXO.” The C-suite is now expected to be the face of the brand, the primary storyteller, and a digital thought leader. But despite the pressure to post more, engagement on executive content is plummeting. Why? Because in a feed flooded with AI-generated thought leadership and corporate

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The measurement masterclass: you asked, we answered

Artificial Intelligence, Blog, Viewpoint

The response to our recent Measurement Masterclass was overwhelming. It confirmed what we already knew: communications professionals across Australia and New Zealand are ready to move beyond “clip counts” and start proving real business value. We had so many questions flooding the chat that we couldn’t get to them all live. But every question asked

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Beyond the “Easy Button”: architecting a new, smarter era of comms measurement

Artificial Intelligence, Blog, Communications, Featured, Media intelligence, Viewpoint

Ngaire Crawford, Director of Insights, ANZ In leadership meetings across the industry, a single question has become unavoidable: “What is our AI strategy?” Behind this question is often the unspoken hope for an “AI Easy Button”: a mythical, one-click solution to our most complex measurement challenges. As someone who spends a large portion of my time

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