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EY and NVIDIA to help companies test and deploy physical AI

AI is moving deeper into the physical world, and EY is laying out a more structured way for companies to work with robots, drones, and other smart devices. The organisation is introducing a physical AI platform built with NVIDIA tools, opening a new EY.ai Lab in Georgia, and adding new leadership to guide its work […]

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New control system teaches soft robots the art of staying safe

Imagine having a continuum soft robotic arm bend around a bunch of grapes or broccoli, adjusting its grip in real time as it lifts the object. Unlike traditional rigid robots that generally aim to avoid contact with the environment as much as possible and stay far away from humans for safety reasons, this arm senses

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Muslim travel in the modern era: how brands cater to serve cultures more inclusively

The global landscape of Muslim travel has fundamentally changed in the post-pandemic era. We are no longer talking about a niche market but about a dynamic, rapidly expanding demographic reshaping global tourism. We recently worked on a co-branded report with Have Halal, Will Travel (HHWT), which included an analysis of 1.4 million data points on

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How to rebuild brand trust through authentic communication

During reputational crises, many brands find themselves pressed into strategies that are entirely reactive. However, a better understanding of a brand’s audience and stakeholders – how they communicate and what they value – would empower brands and the teams running their messaging to respond more authentically, helping comms land in the right way at the

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How can PR leaders navigate a world where AI is challenging authenticity?

Unreliable AI content is on the rise and fact-checkers have continually declined, that has made any content’s online authenticity questionable. Misinformation is rising and undeniably on an upward trend. How can PR leaders navigate a world where AI is challenging authenticity? With virtual influencers creeping up, fake statements of leaders being circulated and the most

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How AI is Reshaping Creative Fields: Music, Writing & Art in the Age of Algorithms.

The Rise of AI in Creative Domains Artificial Intelligence (AI) has moved far beyond number-crunching and automation. Today, it’s playing a transformative role in traditionally human-centric fields like music, writing, and visual art. Algorithms are composing melodies, generating stories, and producing visuals that rival those created by human hands. As this shift unfolds, it prompts

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How Agentic AI Empowers Architecture Governance

One of the principles in our upcoming book Architecture as Code is the ability for architects to design automated governance checks for important architectural concerns, creating fast feedback loops when things go awry. This idea isn’t new—Neal and his coauthors Rebecca Parsons and Patrick Kua espoused this idea back in 2017 in the first edition

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MIT scientists debut a generative AI model that could create molecules addressing hard-to-treat diseases

More than 300 people across academia and industry spilled into an auditorium to attend a BoltzGen seminar on Thursday, Oct. 30, hosted by the Abdul Latif Jameel Clinic for Machine Learning in Health (MIT Jameel Clinic). Headlining the event was MIT PhD student and BoltzGen’s first author Hannes Stärk, who had announced BoltzGen just a few days

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