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Communicating with a global audience in their native language is not just an advantage; it’s a necessity. That’s why we’re thrilled to introduce Bablic, our latest Unbabel integration, designed to break down language barriers and open up your website to the world. Expand your Market Reach Imagine translating your entire website with just a few […]
Open Your Website to the World with Unbabel’s Bablic Integration Read More »
Localization is a cornerstone in marketing and in order to further explore best practices, we hosted a three-part webinar series focused on different marketing areas. In part one, we discussed best practices for localization in video including use of subtitles, voiceover and on-screen test while in part two, we focused on localization of websites. In
Best Practices in Marketing Localization Part Three: Localizing Written Content Read More »
Of all the many industries, it’s marketing where AI is no longer an “innovation lab” side project but embedded in briefs, production pipelines, approvals, and media optimisation. A WPP iQ post published in December, based on a webinar with WPP and Stability AI, shows what AI deployment in daily operations looks like. Here, we’re talking
Marketing agencies using AI in workflows serve more clients Read More »
Traditional wisdom tells us to market to consumers based on gender, age, income, and marital status. Characteristics known as demographics. But while this type of data can help, it only captures half the story. In the age of AI, you also need to consider psychographics. By the end of this article, you’ll not only know
Psychographics: Learn How To Laser-Target Content With AI Read More »
Wills and probate lawyers are seeing a dramatic shift in how people approach estate planning. With the rise of artificial intelligence tools, more individuals are turning to online will-writing platforms or even AI-generated templates to draft their most important documents. At first glance, these tools seem convenient and cost-effective. But when it comes to something
A Guide to the Hidden Risks of Using AI to Write Your Will Read More »
