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Muslim travel in the modern era: how brands cater to serve cultures more inclusively

The global landscape of Muslim travel has fundamentally changed in the post-pandemic era. We are no longer talking about a niche market but about a dynamic, rapidly expanding demographic reshaping global tourism. We recently worked on a co-branded report with Have Halal, Will Travel (HHWT), which included an analysis of 1.4 million data points on […]

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Building stakeholder strategies that work in the real world

Many organisations know stakeholder engagement matters, but turning that knowledge into an approach that consistently works is another story. At the recent webinar How to Master Your Stakeholder Strategy, leaders from Meridian Energy, the Victorian Department of Families, Fairness and Housing, and Isentia shared lessons from the field on what meaningful engagement really looks like.

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How to rebuild brand trust through authentic communication

During reputational crises, many brands find themselves pressed into strategies that are entirely reactive. However, a better understanding of a brand’s audience and stakeholders – how they communicate and what they value – would empower brands and the teams running their messaging to respond more authentically, helping comms land in the right way at the

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How Isentia helps the City of Burnside manage its reputation and anticipate complex issues

With a population of over 46,000 and a reputation for heritage streetscapes, and parks, the City of Burnside is one of Adelaide’s most well-known residential councils. But managing communications in a busy media landscape is no easy task. The council needed to ensure positive stories reached the public, while also tracking emerging issues and maintaining

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AI has saturated audience news and social feeds

Mass AI-generated content has overwhelmed our social feeds, and that has set a sense of panic among PR leaders. Brand communications were tricky earlier, but this has been exasperated even further by AI content. Audiences have been left confused, whether it be not being able to differentiate between real and fake personalities online or fake

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Algal bloom: The local crisis propelled into national spotlight

What began as a localised environmental crisis in South Australia rapidly evolved into a national conversation, shifting from ecological impact to the high-stakes realms of economic survival and political accountability. Our analysis reveals a narrative driven by the devastating images of marine life loss, and by the powerful currents of government action, scientific debate, and

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