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FIFA is rebuilding world football operations on AI. The World Cup is just the first test

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When Romy Gai, FIFA’s chief business officer, described the operational challenge of running a 48-team World Cup across Canada, Mexico and the United States, he was not talking about technology. He was talking about complexity. Previous World Cups relied on local organising committees to absorb much of the logistical load. For 2026, FIFA is running operations directly. […]

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How Formula E uses Google Cloud AI to meet net zero targets

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Formula E is using Google Cloud AI to meet its net zero targets by driving efficiency across its global logistics and commercial operations. As part of an expanded multi-year agreement, the electric racing series will integrate Gemini models into its ecosystem to support performance analysis, back-office workflows, and event logistics. The collaboration demonstrates how sports

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Why Disney is embedding generative AI into its operating model

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For a company built on intellectual property, scale creates a familiar tension. Disney needs to produce and distribute content across many formats and audiences, while keeping tight control over rights, safety, and brand consistency. Generative AI promises speed and flexibility, but unmanaged use risks creating legal, creative, and operational drag. Disney’s agreement with OpenAI shows

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Roblox brings AI into the Studio to speed up game creation

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Roblox is often seen as a games platform, but its day-to-day reality looks closer to a production studio. Small teams release new experiences on a rolling basis and then monetise them at scale. That pace creates two persistent problems: time lost to repeatable production work, and friction when moving outputs between tools. Roblox’s 2025 updates

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