Customer Experience

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Vasili Triant — Why AI Is Replacing CRM Layers, Not Enterprise Systems

Executive Summary. Vasili Triant explains why AI is not replacing enterprise systems but eliminating redundant CRM layers as the stack shifts toward real-time orchestration and unified agent workflows. Enterprise customer experience is entering a structural transition as AI moves from front-end automation to real-time orchestration across systems. The question is no longer whether AI will […]

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O potencial transformador da IA no Marketing

Nos últimos anos, a IA deixou de ser uma tecnologia futurista para se tornar um elemento cada vez mais central na estratégia das empresas, inclusive para a área de Marketing ao ajudar na redefinição da forma como as marcas interagem e chegam até aos consumidores. Segundo, aliás, o estudo Marketers […] The post O potencial

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Jeff Fettes — Why Most CX AI Pilots Fail at Scale

Executive Summary. Jeff Fettes argues that the real challenge in customer experience AI is not building smarter models but defining clear operational boundaries for what AI agents are allowed to do. Customer experience operations are emerging as a proving ground for enterprise AI. Yet many initiatives stall when pilot projects meet the complexity of real-world

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AI use surges at Travelers as call centre roles reduce

Mid-January saw insurance company, Travelers, announce a new deal that empowers 10,000 engineers and data scientists with AI assistants. However, less than two weeks on, Travelers’ leadership explained that the company’s true competitive advantage lies in expertise, not AIs alone, believing this is what will drive longer-term profit growth. According to Travelers’ chief executive officer

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Retailers examine options for on-AI retail

Big retailers are committing more heavily to agentic AI-led commerce, and accepting some loss of customer proximity and data control in the process. As reported by Retail Dive, the opening weeks of 2026 have seen Etsy, Target and Walmart push product ranges onto third-party AI platforms, forming new partnerships with Google’s Gemini and Microsoft’s Copilot,

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Credit unions, fintech and the AI inflection of financial services

Artificial intelligence has shifted rapidly from a peripheral innovation to a structural component of modern financial services. In banking, payments, and wealth management, to name but three sub-sectors, AI is now embedded in budgeting tools, fraud detection systems, KYC, AML, and customer engagement platforms. Credit unions sit in this broader fintech transformation, facing similar technological

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agentic ai

The CRM Era Is Breaking — Agentic AI Has Entered the System

Your CRM Just Got a Brain: The Agentic AI Revolution Begins For years, Customer Relationship Management (CRM) platforms served a familiar purpose: organize data, track leads, manage conversations, and generate reports. They were indispensable to sales, marketing, and support teams — but they were never truly intelligent. They helped us store information, but they didn’t

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Unbabel’s Latest Releases – Q1 2025

Innovation never stops at Unbabel, and we’re thrilled to share our latest product enhancements designed to make your multilingual communication more powerful, efficient, and cost-effective. This quarter’s releases focus on expanding language capabilities, improving translator tools, and giving you greater control over your projects. Let’s dive into what’s new! New TowerLLM Versions: More Languages, Better

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Unbabel’s Latest Releases – Q3 2024

At Unbabel, we’re always working to improve the way our customers manage their global communications. This quarter, we launched several new features designed to enhance translation quality, streamline workflows, and boost security. Whether you’re a long-time customer or just getting started, these updates will help you achieve more with less effort. Quality Estimation in Polyglot

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Unbabel’s Latest Releases – Q2 2024 Product Highlights

Committed to enhancing our customers’ translation and localization experience, Unbabel has recently introduced several new features aimed at delivering superior translation quality, improving efficiency, and providing more granular control. Let’s take a closer look at our latest product releases: Superior Translation Quality with TowerLLM Unbabel customers can now experience unparalleled translation quality with TowerLLM, our

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