AI Market Trends

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2026 to be the year of the agentic AI intern

After several years of experimentation, enterprise AI is moving out of the pilot phase. To date, many organisations limit AI to general-purpose chatbots, often created by small groups of early adopters. According to Nexos.ai, that model will give way to something more operational: fleets of task-specific AI agents embedded directly into business workflows. Even isolated […]

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Bosch’s €2.9 billion AI investment and shifting manufacturing priorities

Manufacturing factories are producing more data than they can easily process, and companies like Bosch are turning to AI to close that gap. Cameras watch production lines, sensors track machines, and software records each step of the process. However, much of that information still does not lead to faster decisions or fewer breakdowns. For large

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Optimism in productivity tempered by AI risk: Deloitte

Deloitte’s latest UK CFO Survey presents an improving outlook for large UK businesses, with technology investment – particularly in AI – emerging as a dominant strategy. The survey offers the signal that while macroeconomic and geopolitical risks remain elevated, boards are converging increasingly on digital ability as a primary route to productivity and medium-term growth.

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What PubMatic’s AgenticOS signals for enterprise marketing

The launch of PubMatic’s AgenticOS marks a change in how artificial intelligence is being operationalised in digital advertising, moving agentic AI from isolated experiments into a system-level capability embedded in programmatic infrastructure. For marketing leaders managing seven-figure budgets in media environments, the implications are practical not theoretical, implying faster decision cycles and a re-balance of

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2025’s AI chip wars: What enterprise leaders learned about supply chain reality

AI chip shortage became the defining constraint for enterprise AI deployments in 2025, forcing CTOs to confront an uncomfortable reality: semiconductor geopolitics and supply chain physics matter more than software roadmaps or vendor commitments. What began as US export controls restricting advanced AI chips to China evolved into a broader infrastructure crisis affecting enterprises globally—not

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L’Oréal brings AI into everyday digital advertising production

Producing digital advertising at global scale has become less about one standout campaign and more about volume, speed, and consistency. For consumer brands operating across dozens of markets, the challenge is not creativity alone, but how to keep content flowing without repeating expensive production cycles. That pressure is pushing some large companies to test where

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Marketing agencies using AI in workflows serve more clients

Of all the many industries, it’s marketing where AI is no longer an “innovation lab” side project but embedded in briefs, production pipelines, approvals, and media optimisation. A WPP iQ post published in December, based on a webinar with WPP and Stability AI, shows what AI deployment in daily operations looks like. Here, we’re talking

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Wall Street’s AI gains are here — banks plan for fewer people

By December 2025, AI adoption on Wall Street had moved past experiments inside large US banks and into everyday operations. Speaking at a Goldman Sachs financial-services conference in New York on 9 December, bank executives described AI—particularly generative AI—as an operational upgrade already lifting productivity across engineering, operations, and customer service. The same discussion also

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How people really use AI: The surprising truth from analysing billions of interactions

For the past year, we’ve been told that artificial intelligence is revolutionising productivity—helping us write emails, generate code, and summarise documents. But what if the reality of how people actually use AI is completely different from what we’ve been led to believe? A data-driven study by OpenRouter has just pulled back the curtain on real-world AI usage by analysing over 100

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Agentic AI smartphones: ByteDance’s bold bet signals enterprise opportunity beyond consumer hype

ByteDance’s December 2 launch of an agentic AI smartphone prototype with ZTE sparked immediate consumer frenzy—and just as quickly triggered privacy concerns that forced the company to dial back capabilities. But beneath the headline-grabbing sell-out and subsequent controversy lies a more significant story: the enterprise implications of operating-system-level AI agents that can autonomously execute complex,

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