Communications

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Announcing Lumina: The purpose-built AI suite for PR, Comms, and Public Affairs

Artificial Intelligence, Blog, Communications, Featured, Media intelligence

The media landscape is accelerating. In an era where influence is ephemeral and every angle demands instant comprehension, PR and communications professionals require more than generic technology—they need intelligence engineered for their specific challenges. Isentia is proud to introduce Lumina, a groundbreaking suite of intelligent AI tools. Lumina has been trained from the ground up […]

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Webinar: how can leaders rebuild eroding public trust through authentic communication?

Artificial Intelligence, Blog, Communications, Featured, Media intelligence

In a post-AI world where misinformation spreads faster than facts, trust in leadership has hit an all-time low. According to the latest Edelman Trust Barometer, we are witnessing a steep decline in how much the public trusts CEOs and institutions. So, how do leaders rebuild that capital? In a recent webinar hosted by Isentia, we

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Beyond the “Easy Button”: architecting a new, smarter era of comms measurement

Artificial Intelligence, Blog, Communications, Featured, Media intelligence, Viewpoint

Ngaire Crawford, Director of Insights, ANZ In leadership meetings across the industry, a single question has become unavoidable: “What is our AI strategy?” Behind this question is often the unspoken hope for an “AI Easy Button”: a mythical, one-click solution to our most complex measurement challenges. As someone who spends a large portion of my time

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Muslim travel in the modern era: how brands cater to serve cultures more inclusively

Artificial Intelligence, Blog, Communications, Featured, Media intelligence, Research

The global landscape of Muslim travel has fundamentally changed in the post-pandemic era. We are no longer talking about a niche market but about a dynamic, rapidly expanding demographic reshaping global tourism. We recently worked on a co-branded report with Have Halal, Will Travel (HHWT), which included an analysis of 1.4 million data points on

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How to rebuild brand trust through authentic communication

Artificial Intelligence, Communications, Featured, Media intelligence, Research

During reputational crises, many brands find themselves pressed into strategies that are entirely reactive. However, a better understanding of a brand’s audience and stakeholders – how they communicate and what they value – would empower brands and the teams running their messaging to respond more authentically, helping comms land in the right way at the

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AI has saturated audience news and social feeds

Artificial Intelligence, Case Study, Communications, Featured, Social media

Mass AI-generated content has overwhelmed our social feeds, and that has set a sense of panic among PR leaders. Brand communications were tricky earlier, but this has been exasperated even further by AI content. Audiences have been left confused, whether it be not being able to differentiate between real and fake personalities online or fake

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How can PR leaders navigate a world where AI is challenging authenticity?

Artificial Intelligence, Communications, Research

Unreliable AI content is on the rise and fact-checkers have continually declined, that has made any content’s online authenticity questionable. Misinformation is rising and undeniably on an upward trend. How can PR leaders navigate a world where AI is challenging authenticity? With virtual influencers creeping up, fake statements of leaders being circulated and the most

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