India has launched an AI-based system to help fishers locate hilsa shoals in the Bay of Bengal, using machine learning to analyse ocean conditions and generate fishing advisories aimed at improving catch efficiency. Developed by the Indian National Centre for Ocean Information Services, the tool produces digital maps of potential fishing zones and incorporates safeguards like seasonal bans and coastal buffers. While early results show promising accuracy, awareness remains low among fishers, with some raising concerns that targeted fishing using AI could lead to overfishing and ecological imbalance.