Beyond chatbots: What builders are actually creating with GenAI today

Generative AI has moved past conversational interfaces into practical, build-driven applications. In competitive hackathon environments, builders are experimenting with workflows, decision systems, and problem-solving tools that reveal how GenAI is being applied in the real world. This article explores the emerging use cases taking shape and why platforms like the ET AI Hackathon are becoming critical spaces for showcasing them.