Two Things Every B2B Marketer Should Be Doing With AI Now

Two Things Every B2B Marketer Should Be Doing With AI Now

Our 2026 State of AI for Business Report surveyed more than 2,100 business professionals, including nearly a third who are marketers and 84% who work for B2B organizations.
Respondents said 41% of their organizations describe their AI momentum as inconsistent or siloed. More than half of individual professionals have moved past experimentation, yet their organizations haven’t caught up.