Marketing teams are being told to do more with AI: Draft faster. Publish more. Automate the busywork. But what if the real opportunity isn’t using AI to do your job faster, but turning parts of your job into tools that keep doing the work for you?


Marketing teams are being told to do more with AI: Draft faster. Publish more. Automate the busywork. But what if the real opportunity isn’t using AI to do your job faster, but turning parts of your job into tools that keep doing the work for you?